Lululemon Athletica appoints Miguel Almeida, Ex VP Digital

Lululemon Athletica announced that Miguel Almeida has been named as Executive Vice President, Digital, from mid-July. He will report to the company's Chief Executive Officer, Laurent Potdevin.

“Digital is the global store that has no walls - one where we can offer our entire product assortment, speak in all languages and allow our stories and ambassadors to come to life in ways that we haven't yet imagined,” said Laurent Potdevin, adding, “With his track record of accelerating digital transformations, Miguel is well-positioned to champion Lululemon's digital world and lead our strong digital team in creating a seamless experience for our guests across all touch points - whether it's in store, on the web, or through a mobile device.”

Almeida's career spans over 15 years of operational and senior leadership with a keen focus on digital strategies. Most recently, he was the Group VP, Digital Commerce and Mobile solutions for Walgreens, where he was responsible for omni-channel initiatives, mobile solutions, and online-to-consumer commerce across a variety of digital brands.

Prior to joining Walgreens, Miguel held senior roles in the online groups of Apple and Dell where he drove global online expansion for both companies. Previously, he was a strategy consultant with The Boston Consulting Group, where he worked across multiple countries in Europe and South America mainly in high technology, telecom, ecommerce, marketing and retail.