Manitobah Mukluks hires Canadian retail industry veteran to help drive global expansion

Canadian footwear brand Manitobah Mukluks recently just hired on Paul Silvertown and Impact Group as a strategic move for its business. As its exclusive agency for sales and distribution outside North America, the new partnership is set to take the label to a global level.

Silvertown comes to Manitobah Mukluks with over 35 years of experience in the industry. Previously, he worked at Canada Goose as Vice President of Global Sales. He helped drove revenues of 12 million dollars in 2006 to over 300 million dollars in 2016, distributed over 40 countries, according to a press release from the company. With this experience, it's clear that Silvertown can help make an impact in the Canadian's labels sales. “I’m excited to be working with Manitobah. The mukluk is the original winter boot, and no other company has such a unique, authentic connection to it,” Silvertown said in a statement. “I strongly support the brand's vision to make an impact in Canadian Indigenous communities and look forward to taking it global.”

He also worked previously at Pegasus Shirt Company as a co-owner. Most recently, he was GM and VP at Canada Goose. His work in industry shows that he has the experience and backing to propel a brand forward in terms of revenue. “Paul is a Canadian brand pioneer who understands iconic products that offer both function and fashion,” Josh Fine, Manitobah Chief Brand Officer , said in the release. “His track record in bringing Canada to the world will provide a huge lift to our global ambitions.”