Marie France van Damme poaches new exec from Mytheresa.com
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New York - Marie France van Damme, the swimwear and resort brand, has poached an alum from Mytheresa.com to be their VIP relations manager. Claude-Alain Descamps, the former manager of VIP relations and head of personal shopping at Mytheresa.com, is joining the Hong Kong-based company in a newly created role. He will be based out of Hong Kong.
Currently, Marie France van Damme has 100 sales points across the world, including stores in Hong Kong, Bangkok, London, and Singapore.
In 2011, the Canadian-born designer launched her fashion brand. The inspiration behind her collection was the desire to create beach looks with more urban inspired patterns.
Van Damme is working on growing her business in America. In February, she held a trunk show at Bergdorf Goodman to get the attention of luxury retail personnel.
Last year, the designer launched her collection at Neiman Marcus in Coral Gables.
She spent 35 years working in the fashion industry, manufacturing clothes for private labels before deciding to do her own line.
photo via Marie France van Damme website