Mondetta Clothing appoints Georgi Gvakharia as first VP of retail

Mondetta Clothing, a Canadian sports fashion company known for its diverse portfolio including the active lifestyle label Mondetta Performance Gear, luxury apparel line Modern Ambition, casual sportswear Mondetta, and globally-themed Mondetta Originals, recently announced the appointment of Georgi Gvakharia as its first vice president of retail.

In his new role, Gvakharia will be responsible for overseeing retail operations across all of Mondetta Clothing's brands. His immediate focus will be on spearheading Modern Ambition's debut into brick-and-mortar retail, marking a crucial step for the luxury apparel division.

Ash Modha, CEO and Co-Founder of Mondetta Clothing, expressed enthusiasm about the appointment, stating, "His experience with prestige brands especially aligns with where we want the Modern Ambition brand to go, and we're delighted to have him join us on this journey."

Gvakharia brings a wealth of experience in luxury retail, having successfully launched and expanded high-end operations across North America. His extensive background includes leadership roles at renowned brands like Ralph Lauren, where he focused on enhancing customer experience, contributing to increased brand loyalty and sales growth.

Gvakharia himself shared his excitement about the new role. "The opportunity to shape the brand's retail journey, rooted in purpose, performance, and style, is both inspiring and deeply aligned with my values. Starting with Modern Ambition, I look forward to working alongside this exceptional team to build something truly meaningful in the luxury menswear space," he said.