Net-a-Porter names Matthew Woolsey as Managing Director

London - Matthew Woolsey has been named as Net-a-Porter.com managing director as part of its commitment to key expansion points revealed in its parent company Yoox Net-a-Porter Group Five Year Plan.

For his new role at the luxury online retailer, Woolsey will be based at Net-a-Porter.com head office in London, where he will be responsible for the website’s daily operations, further developing the website combination of content and commerce, as well as driving its international growth, said in a statement.

Matthew Woolsey appointed managing director at Net-a-Porter

Woolsey joins the team at Net-a-Porter.com from Barneys New York, where he was Executive Vice President of Digital. During his tenure at Barneys, he was credited for overseeing the tripling of Barney’s digital business within four years, focusing on mobile, personalisation and editorial. His appointment is said to be a “key milestone in Net-a-Porter’s growth strategy” and part of the group’s broader Five Year Plan, first revealed in July 2016.

“I am delighted to join Net-a-Porter and build on its track record of continuously reinventing luxury retail. The creativity and desire of the team to set new standards will allow us to bring new experiences to our brands and customers,” said Woolsey. He will also be in charge of managing Net-a-Porter.com content, marketing and buying functions.

In his new role Woolsey will be reporting directly to Net-a-Porter and Mr Porter’s president Alison Loehnis, Net-a-Porter’s former managing director, who was promoted last year following the departure of the retailers founder Natalie Massenet.Loehnis will remain in charge of the strategy vision for both Mr Porter as well as Net-a-Porter.com

"Matthew is an outstanding talent with a track record of excellence in areas core to our business," said Loehnis. "His background in journalism, tech and e-commerce defines him as a true 21st century leader with a clear vision of how best to harness technology to enhance service and customer experience."

"Matthew's understanding of both an American and international luxury fashion customer will serve him well in his new role managing Net-a-Porter's global business, she added. "Alongside Toby Bateman at Mr Porter we have two exceptional talents driving our businesses forward to an exciting future."

PhotosL Courtesy of Yoox Net-a-Porter Group and Finsbury