Notonthehighstreet appoints new chief financial officer

Notonthehighstreet.com has appointed Phil Branston as its new chief financial officer and member of its executive team.

Branston joins Notonthehighstreet from online food delivery company, Just Eat, and he will be responsible for leading and developing a “high performing finance team focussed on scaling operations”.

In a statement, Notonthehighstreet added that Branston will work directly with chief executive, Barrie Seidenberg, the board and investors to “evolve and implement plans for developing the business,” as well as to provide more experiences for customers and opportunities for the 5,000 small creative businesses that sell through the platform.

Commenting on the appointment, Seidenberg, said in a press release: “Phil will be a great fit as our new chief financial officer. He combines deep financial and operating expertise with a track record of developing technology and e-commerce businesses, most recently in a marketplace environment. As we position ourselves for the future and continue to strengthen our exec team, Phil joins us at an exciting time and we’re delighted to have him on board.”

Branston added: “I'm inspired by Notonthehighstreet’s marketplace connecting millions of customers to the unique and high quality products made by the small creative businesses that sell through its platform. The business has a clear roadmap for the future too and I'm excited to join at this point in the journey.”

This is the second senior hire by Notonthehighstreet in recent months, after Asos executive Richard Zubrik was appointed chief technology officer in October 2018.