Sascha Weil appointed Brand Director, EMEA at Supra

Sascha Weil has joined Supra Footwear as Brand Director for the EMEA region. The company said in a statement that Weil’s tasks and responsibilities at Supra include leading the brand to further growth and underlining Supra’s roots of being the maverick in the footwear business.

Commenting on his new role at Supra, Weil said in a media statement: “I couldn’t be more thrilled than to join the Supra team, an iconic brand with values that I share. We will bring Supra to its full potential the next period and I’ll enjoy the ride.”

Before joining Supra, Weil was associated as general manager for four years with Buddha to Buddha, an Amsterdam-based lifestyle brand. Prior to that, he served as EMEA marketing manager for O’Neill, surf lifestyle brand from California for 11 years.

Picture credit:Supra