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Selfridges & Co appoints Andrew Keith managing director

By Huw Hughes

Nov. 11, 2020


Selfridges & Co has appointed Andrew Keith as its new managing director as of February 2021.

Keith joins from Hong Kong-based luxury department store chain Lane Crawford where he has been president since 2011. In that position, he has been credited with overseeing the company’s expansion into mainland China, “growing sales and nurturing talent to deliver an innovative and inspiring brand and experience driven offer for its customers across all channels”.

Selfridges names new managing director

Keith has also held senior design positions with a number of big-name fashion brands and retailers around the world including G2000, Dewhirst and Esprit.

“With Andrew’s knowledge and experience in creating exciting physical and digital destinations and of successfully leading a 170-year-old business in a rapidly changing market, we can look forward to exploring new opportunities under his leadership as we continue to reinvent retail,” said Anne Pitcher, managing director of parent company Selfridges Group.

Keith commented: “I could not be more pleased to be joining Selfridges, with its inspiring and creative destinations that openly welcome everyone through its doors and online. Selfridges’ commitment to people and planet aligns to my own values and I look forward to partnering with the team to deliver exceptional destinations and experiences for our customers.”

Photo credit: Selfridges