Sharon Fraser named Head of wholesale at Lavish Alice

Contemporary women’s wear label Lavish Alice has appointed Sharon Fraser, previously sales manager at Glamorous, as Head of wholesale for UK and international. The company said, Fraser commenced her role in September 2017 and is responsible for all of wholesale operations, including key accounts, independents and agents across core women’s wear, footwear, jewellery and swimwear.

Commenting on Fraser’s appointment, Matthew Newton, Director at Lavish Alice, said in a media statement: “We have experienced exponential growth over the past five years and having reviewed our commercial structure, we have developed new strategies to further enhance our offering. We have made huge investments in staff, processes, procedures and infrastructure to enable us to service existing customers better whilst maintaining growth. We are delighted to have Sharon on board and look forward to the continued growth at Lavish Alice.”

The company added that Lavish Alice has created a unique place in the market, offering affordable luxury that appeals to an international fan base including Hollywood stars Kendall and Kylie Jenner, Gigi Hadid, Ashley Graham, Jessica Biel, Eva Longoria, Olivia Munn and Regina Hall.

Picture:Sharon Fraser via Lavish Alice