Stoke Shoes names Caleb Pressley creative lead and partner
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US performance-lifestyle footwear brand Stoke Shoes has appointed media personality and creator Caleb Pressley as creative lead and partner.
Pressley, a former University of North Carolina football player and founder of production firm Sundae Conversation, will collaborate with the brand on creative campaigns and digital strategies. His role will focus on highlight features such as fit, individuality, and cultural relevance.
As part of the strategy, Pressley is currently developing a signature footwear line for the brand, scheduled to launch in late 2026.
“Caleb has a way of making culture feel unfiltered and real, which is exactly what Stoke Shoes is about,” said Rick Blackshaw, co-founder of Stoke Shoes. “We are building a brand that speaks to an absurdly large group of people who have been overlooked by the footwear industry for far too long.”
Founded in 2025, Stoke Shoes targets an estimated 65 million men in the US requiring wider footwear options. The brand distributes products via its e-commerce channel alongside national retail partners, including Scheels, Murdoch’s, Academy Sports + Outdoors, Rack Room Shoes, Shoe Department, Shoe Sensation, Runnings, Sun & Ski, and North 40.