Volcom promotes Jeffrey James “JJ” Gonzales to men’s Design Director

Volcom has announced through a statement that Jeffrey James “JJ” Gonzales will now bring the expertise and experience to overseeing the worldwide men's and boy's product offering as well as leading the global design team. In his sixteen years with the brand as an apparel and denim designer, the company added, Gonzales has designed pretty much everything—from board shorts to jackets—but for the last decade and a half he’s poured his passion into Volcom's denim program, merging an old school mentality with a modern day approach to design.

“With all he's learned at the brand, the alignment and timing feels perfect," Gonzales said commenting on his new role at Volcom.

"JJ has been a core member of the design team for years, developing and growing our bottoms business to be the industry leader, by far. He is a living and breathing embodiment of Volcom’s passion and dedication and I am excited for him to drive and elevate all of our efforts to bring a new level of creativity to our brand and product," added Volcom CEO Todd Hymel.

Picture credit:Volcom blog