Podcast: Understanding audience retention in modern fashion marketing

In this episode, BoF founder Amed Imran sits down with Emily Sundberg, author of the daily newsletter Feed Me. Together, they analyze how modern fashion marketing frequently misjudges consumer intelligence and oversaturates digital feeds. Sundberg breaks down why reliance on homogenous influencer seeding and single "hero product" pushes often backfires with discerning, digitally literate shoppers.

For retail strategists, brand communications managers, and luxury media executives, this conversation provides critical takeaways on audience retention, the rise of independent commentary on Substack, and building lasting customer affinity without resorting to fatigue-inducing marketing tactics.