361° news and archive

NBA star Nikola Jokić signs signature footwear deal with 361°

Performance footwear brand 361° has signed a deal with NBA star and Denver Nuggets player Nikola Jokić who has taken on the role of global brand ambassador. Under the new partnership, Jokić will design a signature performance basketball shoe with 361°. Until then, he will wear the Big 3 Future High on-court, the latest performance basketball...

Fashion Featured

Chinese sportswear brand 361° enters Europe

Chinese sports footwear and apparel brand 361° is targeting the European market following successful soft-launches in the US and Brazil. Owned by Yue Lei International, 361° is China’s second biggest sporting goods brand and has more than 7,800 stores in China and generates annual revenues of over 1 billion euros. As well as providing running,...