NBA star Nikola Jokić signs signature footwear deal with 361°

Performance footwear brand 361° has signed a deal with NBA star and Denver Nuggets player Nikola Jokić who has taken on the role of global brand ambassador.

Under the new partnership, Jokić will design a signature performance basketball shoe with 361°. Until then, he will wear the Big 3 Future High on-court, the latest performance basketball shoe from the brand.

"I'm very excited to join the 361° team," said Jokić in a statement on the new deal. "As a fan of their work and commitment to performance, I believe this partnership aligns perfectly with my values. I'm thrilled to be part of the 361° family and to contribute to their mission of bringing wellness and sports to people around the world."

Originally from Sombor, Serbia, Jokić, drafted 41st by the Denver Nuggets in 2014, is now renowned as one of the NBA's top players and one of the greatest draft steals ever. With two MVP awards, an NBA championship, and a finals MVP to his name, Jokić is now set to launch his signature shoe line with 361°.

The Big 3 Future High is set to remain a player-exclusive shoe to Jokić, but a low-cut iteration will be made available for the public in limited quantities across Europe from the start of January. "The work we have done on my first shoe has been amazing so far, and I cannot wait to share it with everyone very soon," said Jokić in his new partnership in a statement.

Founded in 2003 as a running shoe manufacturer, 361°now offers a diverse range of athletic wear and basketball shoes in over 6000 stores worldwide.