Articles by Vivian Hendriksz
Working as an editor and journalist since 2011, Vivian Hendriksz first began her career at FashionUnited in 2013 as a full-time editor. After graduating with a BA Hons in English Literature and Writing in Leeds, she worked for several local news and expat publications next to FashionUnited before striking out on her own as a freelance writer in 2019. Covering the intersections of fashion, lifestyle, and travel, she has a keen interest in all things sustainable, the business side of fashion, and current trends and cultural affairs. Rejoining the team at FashionUnited in late 2023 as a freelancer, she focuses on aspects such as independent retail, CEO interviews, global expansion, and sustainability.
US fashion industry faces historic price surge following reciprocal tariffs
The retail landscape in the United States underwent a dramatic shift on August 7 as the most comprehensive tariff increases since the 1930s took effect. Thursday saw the reciprocal tariffs come into effect under the Trump administration after months of delays, with most imports into the country being hit with a baseline 10 percent duty. But with...
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Snow Milk launches capsule collection with Wall Street analyst Dan Ives
Brooklyn-based streetwear label Snow Milk has partnered with Wall Street analyst Dan Ives to launch an exclusive capsule collection. The Snow Milk x Dan Ives collection features a range of unisex essentials bearing Doobie Duke Sims, the founder of Snow Milk, signature graffiti-inspired graphics and designs from Dan Ives’ unique sense of style. “...
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Paige marks 10th anniversary of Transcend with special campaign
California-based fashion brand Paige is celebrating the ten-year anniversary of Transcend, its signature men’s denim fabric, with the launch of a special campaign. Marking the first-ever campaign dedicated to the Transcend fabric, the brand initiative includes a short film series, shot and produced by Russell Tandy, that takes a closer look at...
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Nordstrom NYC opens Nike Running pop-up store
Department store chain Nordstrom has partnered with Nike to host a limited pop-up shop in New York City that showcases the sportswear brand’s latest running products while uniting the local community. Located at the corner of 57th and Broadway, the pop-up Nike Running @ The Corner features the brand’s performance running footwear and apparel,...
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Bath & Body Works to offer its products in more than 600 college campuses nationwide
Bath & Body Works is going where its consumers are this fall - college. The personal care and home fragrance retailer is testing a new distribution strategy to reach younger shoppers and is now selling products in more than 600 campus stores. Launching right in time for the back-to-school season, the rollout marks the first time the retailer has...
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Indochino & Nordstrom expand partnership with five new shop-in-shops
Vancouver-based custom apparel brand Indochino and US department store chain Nordstrom are expanding their partnership with the opening of five new Indochino shop-in-shops. The new openings bring the total number of Indochino retail locations within Nordstrom stores to 33, increasing the made-to-measure brand’s reach to more than 90 percent of...
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SVP Worldwide partners with Dyno to enhance distribution of sewing accessories in North America
SVP Worldwide, the largest consumer sewing machine company in the world and owner of brands like Singer, Viking, and Husqvarna, has entered into a strategic partnership with Dyno LLC, producer of sewing notions and accessories, for the distribution of sewing accessories across North America. As of July 1, 2025, Dyno has extended its long-term...
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Rab opens new store in Denver, Colorado as it strengthens US presence
British outdoor brand Rab has opened a new, expanded store in Colorado, the US, as it continues to strengthen its presence in the country. The new store opening comes close to two years after the brand relocated from its former location. Located in Commons Park West, Denver, the new store spans 2,320 square feet, which is more than twice the...
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Vans partners with Ernest to create first-ever skatable cardboard sneake
Footwear and apparel brand Vans has partnered with Ernest Packaging Solutions to create the unthinkable - the first-ever skatable sneaker made from cardboard. Developed as part of Ernest’s Cardboard Chaos series, the sneaker pays homage to Vans’ skate culture roots, innovative drive, and authentic expression. Vans sneakers have been favored by...
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Popilush to open debut store in Las Vegas
Shapewear fashion brand Popilush is set to open its first-ever brick-and-mortar store in the United States. Located at the Las Vegas North Premium Outlets, the debut flagship store will celebrate its grand opening on August 2. Spanning 3,000 square feet, the new store will feature the complete Popilush collection, including its size-inclusives,...
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