Articles by Vivian Hendriksz
Marchon Eyewear & Savannah College of Art and Design launch partnership for fashion eyewear design course
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Marchon Eyewear Inc. launched a new academic partnership with the Savannah College of Art and Design (SCAD) as the university introduces its inaugural Fashion Eyewear Design course this semester. The newly launched Fashion Eyewear Design course from SCAD, part of its renowned Accessory Design program, offers students the chance to discover...
Stella McCartney hosts NYFW "No Leather Ever" campaign with PETA
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British luxury womenswear label Stella McCartney has partnered with animal rights organization People for the Protection of Animals (PETA) to reimagine the group’s iconic “I’d Rather Go Naked” during New York Fashion Week. Stella McCartney, known for its ethically minded and sustainable values, unveiled a new display at its flagship store in...
NRF names Tommy Hilfiger as the winner of its The Visionary 2025 award
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The National Retail Federation (NRF) has named American fashion designer Tommy Hilfiger the recipient of its annual Visionary award. The founder of the eponymous brand will receive the award at the 10th annual NRF Foundation Honors on January 12, 2025, in New York City. “With four decades of building a brand that has seamlessly blended classic...
Unexpected collaborations spotted at NYFW SS25
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With so many eyes from all corners of the industry analyzing what is being presented on the catwalk during New York Fashion Week (NYFW), many designers use this moment in the spotlight to unveil a new collaboration or partnership. Over the years, the art of collaboration has proven to be a highly effective marketing strategy, particularly in...
Old Navy celebrates 30th anniversary with '94 Reissue limited-edition collection
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American brand and retailer Old Navy is marking its 30th anniversary this year with the launch of a special, limited-edition collection that celebrates some of its best-selling products from the '90s. Launching in 1994, Old Navy has grown to become one of the United States' most iconic brands, with more than 1,200 company-owned and franchise...
Weaving the story that Michael Fausto has to tell at NYFW SS25
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With New York Fashion Week (NYFW) SS25 taking over the sidewalks of the city, the six-day event sees industry icons from Tory Burch to Ralph Lauren and Michael Kore presenting their upcoming collections. Alongside these fashion veterans, several newcomers, including New Jersey designer Michael Fausto, are showcasing their collections for the...
JCPenney launches new limited-edition wheelchair adaptive collection at NYFW
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Department store chain JCPenney has launched a new, limited-edition collection of adaptive apparel for women who use wheelchairs. The Jamey Perry for JCPenney debuted today during New York Fashion Week at the ‘Runway of Dreams’ Fashion Revolution show and sees the department store expand its adaptive apparel offering. The new collection,...
Carhatt names Norma Delaney as new Vice President of Brand Marketing & Creative
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Workwear brand Carhatt, Inc. has announced the appointment of Norma Delaney as its new vice president of brand marketing and creative. Leveraging over 20 years of global brand marketing experience in the footwear and apparel categories, Delaney is set to lead the development of marketing and creative strategies for Carhartt. In addition, she...
Trashie partners with Steve Madden for recycling intiaitive
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Footwear, clothing, and accessories brand Steve Madden has partnered with Trashie to launch a new recycling initiative for its customers. The new partnership sees Steve Madden leveraging the US-based company’s recycle and rewards platform to encourage customers to recycle their old and used apparel and footwear. Through the new recycling...
5 Brands Debuting at New York Fashion Week
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With New York Fashion Week in full swing, the city has been a hive of activity as the industry comes together to witness the upcoming Spring/Summer 2025 collections from leading names, from Prabal Gurung and Carolina Herrera to Tommy Hilfiger and Ralph Lauren. However, next to these industry heavyweights, there are several newcomers to the...