Articles by Vivian Hendriksz
Working as an editor and journalist since 2011, Vivian Hendriksz first began her career at FashionUnited in 2013 as a full-time editor. After graduating with a BA Hons in English Literature and Writing in Leeds, she worked for several local news and expat publications next to FashionUnited before striking out on her own as a freelance writer in 2019. Covering the intersections of fashion, lifestyle, and travel, she has a keen interest in all things sustainable, the business side of fashion, and current trends and cultural affairs. Rejoining the team at FashionUnited in late 2023 as a freelancer, she focuses on aspects such as independent retail, CEO interviews, global expansion, and sustainability.
How emerging sustainable fashion brands are winning over consumers
Navigating the fashion landscape seems to have never been more challenging - especially for smaller, emerging, and upcoming designers. Characterized by ongoing economic uncertainty, the increasing use of digital tools like AI, a changing retail experience, and never-ending shifts in consumer behavior, there is one red string connecting it all: a...
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Uniqlo plots US retail expansion, with 11 new openings in the pipeline for 2026
Japanese apparel retailer Uniqlo is strengthening its retail presence across the United States, as it announces 11 new openings across the nation for spring/summer 2026. The fashion giant announced that it is “prioritizing purposeful growth in key markets” in the country, with flagship stores set to open in Chicago and San Francisco, and four...
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Vera Bradley partners with Rockettes for Original 100 duffel bag
Fashion and lifestyle brand Vera Bradley has partnered with the Radio City Rockettes to reimagine its Original 100 Handbag for the upcoming holiday season. Part of Vera Bradley’s 2025 winter collection, the partnership sees the American icon, the Rockettes, who are celebrating their 100th anniversary this year, come together to create a series...
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Queens Center shift focus to Gen Z with new store openings
Queens Center, a shopping mall located in Elmhurst, New York, has announced the opening of four new retailers as it bolsters its retail offerings to attract younger shoppers and expand its lifestyle mix. Pacsun, A|X Armani Exchange, True Religion, and Dossier have all opened retail locations in the mall as Queens Center continues to evolve and...
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Condé Nast to no longer feature new fur in publications
Condé Nast, a global mass media company that owns leading publications such as Vogue, Glamour, Vanity Fair, and GQ, will no longer feature new animal fur in any of its global editorial content or advertising. The global company has added a new statement to its website, which reads: “Across our titles, we do not feature new animal fur in...
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Rebalance launches debut knitwear made from traceable Alpaca yarn
Toronto-based fashion brand Rebalance has launched its debut knitwear offering today, October 3, the Everyday Knit, made from traceable alpaca yarn. The launch sees the brand expand its Everyday Line range to include knitwear for women for the first time. The Everyday Knit is inspired by vintage knitwear and created with durability, simplicity,...
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L.L. Bean launches second capsule collection with artist Noah Kahan
Iconic Maine-based outdoor brand L.L. Bean has released the first part of its second capsule collection with Grammy-nominated singer-songwriter Noah Kahan. The second collection, named Northern Attitude, includes 12 pieces that are inspired by Kahan’s New England roots, walking with his dogs through the Vermont countryside, and a life lived...
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Ffface.me launches debut AR Mirror platform for brands and retailers, Loook.ai
Innovation agency Ffface.me has launched a new company, loook.ai, an augmented reality mirror platform for brands and retailers. The new platform allows for the integration of multiple AR and AI engines, which enables customers to launch their own AR mirror activations within hours. “Today's retail communication is far less effective than it was...
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Skarlett Blue to host first-ever pop-up in New York City
New York-based lingerie brand Skarlett Blue is set to host its first-ever pop-up event in New York City. Located at 62 Bedford Street, in the West Village, the pop-up is set to run from October 11 to 12 and will offer a selection of Skarlett Blue’s lingerie collections for shoppers to try on in person. In addition, the lingerie brand will also...
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Gen Z pave the way for resale fashion going mainstream in the US
The secondhand market for fashion in the United States is booming, as 93 percent of consumers have purchased a secondhand item over the past year, according to the 2025 Recommerce Report by OfferUp in partnership with GlobalData, and Gen Z is reportedly at the forefront of this growth. Secondhand shopping has reached mainstream acceptance, with...
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