Popilush to open debut store in Las Vegas

Shapewear fashion brand Popilush is set to open its first-ever brick-and-mortar store in the United States.

Located at the Las Vegas North Premium Outlets, the debut flagship store will celebrate its grand opening on August 2. Spanning 3,000 square feet, the new store will feature the complete Popilush collection, including its size-inclusives, shapewear styles, dresses, and bodysuits.

"Opening our first store is an exciting new chapter in our journey," said Eve DeMartine, CEO and founder of Popilush, in a statement. "Las Vegas felt like the perfect fit, vibrant, bold, and confident, just like our community. We're thrilled to create a space where customers can experience the brand in real life, try on our best-sellers, and feel the Popilush difference firsthand." 

In celebration of the opening of its first-ever physical store, Popilush is offering savings of up to 50 percent off on selected items, alongside exclusive in-store experiences from August 2 through to 11. The brand has structured its promotional offerings around a progressive discount system that rewards customers for larger purchases. In-store shoppers receive escalating discounts: 10 percent off one item, 15 percent off two pieces, 20 percent off three items, and 25 percent off four or more pieces. Customers spending over 300 dollars also receive a complimentary gift.

Founded three years ago, the brand's Las Vegas opening follows a strong year of growth driven by viral social media posts, customer loyalty, and industry recognition. As Popilush continues to grow across digital, retail, and wholesale channels, it aims to expand into new product categories later in the year.