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Urban Outfitters strengthens footwear category, partnering with Vans for 'On Rotation'

Footwear has emerged as a core growth category for lifestyle retailer Urban Outfitters (UO) as it launches its latest immersive in-store experience, ‘On Rotation’ with Vans. Following partnerships with Nike and Ugg in 2025, Vans became the third footwear brand to take over the ‘On Rotation’ concept. The new partnership is said to reflect Urban...

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