A$AP Rocky news and archive

Pacsun names A$AP Rocky guest director

Pacsun has named rapper and entrepreneur A$AP Rocky its first guest director. In a partnership with Rocky’s A$AP Worldwide, the performer and fashionisto will oversee designer collaborations, brand campaigns, in-store activations to support the launches in both the Pacsun DTLA and SoHo stores. Over the next 18 months, A$AP Rocky’s goal will be...

Retail

A$AP Rocky joins Klarna as an investor

Popular musician and actor Rakim Mayers, known as A$AP Rocky has joined the buy-now-pay-later program Klarna as an investor. A$AP Rocky also spent one day as CEO of the company, encouraging everyone to rediscover the joy of shopping and new styles. He also created exclusive content and fashion inspiration for the Klarna shopping app which...