American Apparel news and archive

Gildan selects S&S Activewear to exclusively distribute American Apparel in the US

Gildan Activewear Inc. has announced a new agreement granting S&S Activewear exclusive wholesale distribution rights for its American Apparel brand within the U.S. imprintables market. This partnership, which takes effect on December 28, 2025, is a strategic move to strengthen brand awareness and boost sales. The American Apparel brand is...

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Business

American Apparel launches e-commerce in Australia and New Zealand

In a bid to expand its reach in the two markets, American Apparel has unveiled a dedicated e-commerce site for Australia and New Zealand, where the entirety of its 2024 product line will be available. Prior to this, the brand had been sold primarily through third-party sites and its parent company’s overarching website, Gildan Brands. In a...

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Dov Charney offers up factories for mask production

Disgraced former American Apparel CEO Dov Charney appears to be trying to rehabilitate his image. His latest attempt involves him offering up his factory for his new brand Los Angeles Apparel to produce masks to protect people from coronavirus. Charney says that his team of over 450 people will gladly manufacture masks and any medical products...

Fashion

American Apparel relaunches denim with inclusive sizing

Since it was acquired by Gildan Activewear two years ago, American Apparel has been on a mission to changed its image following issues of size exclusivity and its founder's controversial accusations of sexual misconduct. Now, the brand has proven that its mission is to offer an inclusive base of consumers comfortable, quality clothing with the...

Retail

American Apparel will launch e-commerce in Canada

American Apparel plans to re-enter the Canadian market through a new digital retail site, set to launch tomorrow. Originally founded in California, American Apparel is now owned by Canadian manufacturer Gildan, following brand founder Dov Charney’s series of allegations and suspensions and a bankruptcy auction. "It is kind of like putting...

Video

Video: American Apparel first inclusive nude collection

Introducing American Apparel first inclusive nude collection: a celebration of authentic, diverse representation in 9 shades of nude. Source: American Apparel, YouTube

Retail

American Apparel opens first store in Los Angeles after Gildan acquisition

Upon American Apparel's return, the resilient brand is opening up a brick-and-mortar. The Los Angeles-based label is officially debut a flagship store in homage to where the brand first started. According to the Los Angeles Times, the elevated basics brand is set to open its first store since the closures last year. In February 2017,...

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Fashion

American Apparel returns to basics with global relaunch

After much of the turmoil that the American Apparel brand suffered in the past few years, it seems the label has not given up yet. The brand sent out an email from the company stating its relaunch in the U.S. for Tuesday, April 24. The brand has staged its international comeback through its online store and is now available in more than 200...

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Business|ANALYSIS

All you need to know about the ‘new’ American Apparel

Many have cherished this weekend that American Apparel is finally back after a year of ups and downs that ended up with the Canadian brand Gildan acquiring the troubled fashion brand last January for 88 million dollars. Fast-forward six months and the renewed retailer is back, online and dialling back the ‘American’ side of things. Six months...

Retail

American Apparel relaunch online

After two bankruptcies and shutter of all stores, American Apparel’s last minute acquisition by Gildan Activewear, promised the US retailer would return to e-commerce. Now relaunched, the American Apparel e-commerce site is the exclusive way for fans of the brand to shop. Playing on the ‘Made in America’ ethos, the website features dedicated ‘...

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Business

Dov Charney expects to surpass 20 million dollars in annual sales with new company

Nearly a year ago, former American Apparel founder Dov Charney started a new apparel company. Dubbed Los Angeles Apparel, it seems that his new venture is expected to do well. In August of last year, he told FashionUnited that he was in the development and research stage of a new company. Months later, the endeavor has been publicly confirmed as...

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Business

American Apparel has officially been sold

On Thursday the sale of American Apparel’s intellectual property to Gildan Activewear was finalized. The official sale closed Wednesday, February 8, including some equipment from the Los Angeles-based company. Gildan Activewear was the stalking horse bidder for American Apparel’s bankruptcy for some time, so the acquisition does not come as a...