Asics Corporation news and archive

Asics Corporation to open dedicated production base for Onitsuka Tiger

Japanese sportswear group Asics Corporation has confirmed that its domestic shoe manufacturing facility in Japan, through its wholly owned subsidiary, Sanin Asics Industry Corporation, will be renamed the Onitsuka Innovative Factory Corporation, from January 1, 2026. Asics stated in a press release that the facility would be transformed into a “...

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LionRock acquires outdoor brand Haglöfs

Private equity firm LionRock has acquired Swedish outdoor brand Haglöfs AB from Asics Corporation. Headquartered in Bromma, Sweden, Haglöfs has been a wholly-owned subsidiary of Asics since 2010. It is currently sold in 28 countries and offers outdoor performance clothing, footwear and hardware. Daniel Tseung, founding partner at LionRock, said...

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Yasuhito Hirota joins Asics as President and COO

Asics Corporation has named Yasuhito Hirota as President and COO, who will take up the new role on March 29, 2018. Commenting on Hirota’s appointment, Motoi Oyama, Asics CEO, who became President of Asics in 2008, and was appointed Chairman of the board in March 2017, said in a statement: “Approaching my eleventh year in the role, the decision...