Balmain news and archive

Fashion shifts away from hype as consumers demand authenticity

Fashion’s long reliance on spectacle-driven marketing is beginning to feel outdated. Industry observers note a gradual but unmistakable shift in how luxury brands present themselves, driven by changing consumer expectations and a cooling global market. Leadership changes—such as Balmain’s recent decision to part ways with Olivier Rousteing after...

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Balmain names Antonin Tron as creative director

Balmain has named Antonin Tron as its new creative director. Tron succeeds Olivier Rousteing, who up until recently had been at the creative helm of the French luxury house for 14 years. In a statement shared on Balmain’s official Instagram page, Tron said it was an honour to join the fashion label, expressing his gratitude to Rachid Mohamed...

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Olivier Rousteing's Balmain: A legacy between the catwalk and social media

For more than a decade, Olivier Rousteing stood at the centre of a fashion universe he had revolutionised. It was a world where luxury and pop culture collided and Parisian craftsmanship met digital visibility. His departure from Balmain after a total of 16 years, 14 of them as creative director, marks the end of an era for the fashion house. It...

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Rachid Mohamed Rachid: How a former Egyptian minister is shaping global luxury fashion

The fashion world is illustrious, not only on the catwalks and backstage during fashion weeks. The biographies of the industry's CEOs can be equally dazzling, such as that of Valentino's chairman, Rachid Mohamed Rachid. From engineering student to minister of trade Rachid was born in 1955 in the Egyptian city of Alexandria. The son of a merchant...

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Olivier Rousteing leaves Balmain after 14 years

French luxury house Balmain and creative director Olivier Rousteing are parting ways, the fashion house announced on Wednesday via social media. The announcement marks the end of one of the longest tenures in recent fashion history. “I am deeply proud of everything I have achieved, and infinitely grateful for my extraordinary team at Balmain, my...

Fashion

Balmain to participate in Sante Fe’s indigenous fashion event

French fashion label Balmain is set to embark on a new adventure as it prepares to participate in this year’s Indigenous Fashion Week event hosted by Southwestern Association for Indian Arts (SWAIA) Native Fashion. During the occasion, which will take place simultaneous to the 102nd edition of Santa Fe’s Native Indian Market, Balmain Paris will...

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Fashion |In Pictures

Balmain and Disney celebrate ‘The Lion King’

Luxury French fashion house Balmain has unveiled a collaboration with Disney to mark the 30th anniversary of ‘The Lion King’ movie. The limited-edition collection, designed by Balmain creative director Olivier Rousteing, launching on July 8, offers ready-to-wear designs and accessories for men and women, and takes inspiration from Africa’s...

Fashion

Neiman Marcus launches immersive experience 'Balmain Beach Club' in Dallas

Luxury department store group Neiman Marcus has launched an exclusive collection and immersive experience in Dallas, Texas, in partnership with Balmain. Debuting in 10 stores and online, the Balmain Beach Club features 14 pieces ranging across ready-to-wear and handbags inspired by the beautiful scenery of the French Riviera. Looking through its...

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Balmain appoints former Givenchy exec as CEO

Luxury house Balmain has named Matteo Sgarbossa as its new chief executive officer, a post he will take up from May 6. Sgarbossa will be joining the brand from Givenchy, where he is currently serving as an international director and executive committee member. He will succeed Jean-Jacques Guével, who had announced his intention to step down from...

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Balmain CEO steps down after four years

Jean-Jacques Guével has stepped down from his role as chief executive officer of Balmain after four years in the helm position. According to a statement issued to WWD from the French fashion house, his exit comes as he looks to “pursue other interests”, yet his next role was not immediately clear. To the media outlet, Guével said: “Balmain is...

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Balmain marketing executive Txampi Diz departs

Txampi Diz, Balmain’s chief marketing officer since 2017, has left the Paris-based fashion house “to pursue other interests.” Diz first began working closely with Balmain in 2007 when he was the KCD vice president overseeing the brand’s international fashion public relations group in Paris. After Mayhoola assumed control of Balmain in 2016, Diz...

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Balmain begins teasing first beauty drop

Ahead of its autumn/winter 2024 show on Wednesday, French luxury label Balmain offered a taste of what is to come for its soon-to-be-launched beauty brand in a new campaign. ‘Projet Confidentiel’, the title of the campaign, teased a luxury fragrance by Balmain Beauty, set to launch in September 2024. In it, a matte-finished black unlabeled...