BALMAIN news and archive

Balmain introduces virtual fitting with Bods partnership

French luxury house Balmain has introduced customised and virtual fitting to its e-commerce site via a collaboration with tech firm Bods. Founded by Christine Marzano in 2021, Bods offers retailer’s 3D digital styling technology utilising artificial intelligence (AI) that allows clients to virtually try-on, style and accessorise pieces from...

Fashion Featured

A look into Beyoncé’s love of French fashion for her Renaissance tour

Beyoncé’s Renaissance World Tour is a record-breaking event. To date, it is the most lucrative tour ever for a Black artist, with profits estimated at 295.6 million dollars, beating her own record set in 2016 with the Formation World Tour, which earned 256 million dollars. The Renaissance World Tour is 57 concerts spanning the four corners of...

Fashion Featured

Balmain SS24 show: The apparent resilience of fashion workers

Presented on Wednesday evening, Balmain's spring/summer 2024 fashion show will be remembered for the theft suffered by the luxury label a few days earlier. It will also be celebrated for the work accomplished with resilience by the teams who had to work hard in order to offer a show on a date that had not been postponed. Balmain, spring/summer...

Fashion

Balmain races to recover from robbery at Paris Fashion Week

The fashion world loves drama but normally it does not involve violent robberies, so there is outsize attention on Wednesday's Balmain show after the French label had 50 outfits stolen just days earlier. Balmain's creative director Olivier Rousteing announced on September 17 that a driver had been "hijacked" on the way from a Paris airport to...

Fashion

Paris Fashion Week promises drama and departures

Milan Fashion Week was not even over and the fashionistas were already heading to Paris on Monday for another 100-plus shows in the hectic womenswear season. The spring-summer 2024 week in the French capital runs until October 3, with 107 brands presenting collections, of which 67 are giving runway shows. All eyes are on Balmain's show on...

Fashion

Balmain collection robbed ahead of Paris fashion show

Thieves have made off with more than 50 items from the French luxury fashion brand Balmain's new collection just 10 days before its Paris Fashion Week show, the company's creative director, Olivier Rousteing, said on his Instagram account. "Our driver called us to say that he had been attacked by a group of people. More than 50 items were...

Fashion

Balmain and Neiman Marcus to launch exclusive 'Summer Set' activation and collection

French luxury fashion house Balmain and American luxury department store Neiman Marcus announced the launch of their collaborative immersive activation ‘Summer Set’, which features an exclusive 1920’s-inspired sportswear collection. The collection will be available in 14 stores and online, and consists of 24 women’s and men’s ready-to-wear...

Fashion |In Pictures Featured

Balmain unveils ready-to-wear capsule with Evian

Luxury French fashion house Balmain and water brand Evian have unveiled the second phase of their continuing partnership with the launch of a capsule collection of ready-to-wear clothing and accessories that pairs classic sportswear silhouettes with shades of soft pastels. The Balmain x Evian collection marks the first range produced by the two...

Fashion

Balmain and Beyoncé debut Renaissance haute couture collaboration

Balmain has launched an haute couture collaboration with Beyoncé. The French luxury house said it is the first collaboration with and exclusively for a Balmain muse. Creative director Olivier Rousteing found inspiration in the singer’s Renaissance album, together creating 16 designs, one for each track. It is the first haute couture collection...

Business

Hans Dorsinville joins Balmain Beauty as SVP global creative

Balmain announced the appointment of Hans Dorsinville to senior vice president (SVP), global creative, Balmain Beauty, effective January 2023. Dorsinville, the company said in a statement, will be based in New York and report directly to Olivier Rousteing, creative director of Balmain. In his position, the company added, Dorsinville will work...

BusinessFeatured

Balmain, Babor, Byredo: Major executive shifts in beauty define start of new year

The beginning of 2023 and the end of 2022 saw a number of shifts among leadership within the beauty industry, possibly defining how some of the market’s biggest brands will be taking on the upcoming year. FashionUnited has highlighted some of the most notable changes in executive leadership teams, and what impact they could have on the company’s...

Fashion |In Pictures

Mytheresa unveils latest capsule collection with Balmain

Luxury online retailer Mytheresa has unveiled its third exclusive capsule collection with Parisian fashion house Balmain. The 14-piece capsule party wear collection is all about “confidence-boosting silhouettes,” explains Balmain, with padded shoulders and transparent illusions seen across bodysuits and cropped tops adorned with sequins and...