Bridalwear news and archive

David’s Bridal opens new “elevated” retail concept

American retailer David’s Bridal, home to bridal, wedding and special occasions, has opened a new bridal boutique retail concept, called ‘Diamond & Pearls,’ designed to offer an “elevated, curated and personalised experience”. The new ‘Diamond & Pearls’ format is being called David’s Bridal's “store of the future,” as it aims to reimagine the...

Featured

Fashion

Abercrombie & Fitch launches The Wedding Shop for bridal & guest outfits

Abercrombie & Fitch Co. has expanded into with the launch of The Wedding Shop, a custom collection of more than 100 pieces designed for brides and guests. Following increasing customer interest in elegant, quality, yet affordable wedding outfits, Abercrombie & Fitch developed a collection of outfits for several wedding-related events, from...

RetailPress Release

Pronovias Group sees an 810% increase in virtual appointments

Pronovias Group, the global leader in the luxury bridal sector, continues to drive digital transformation. Since it launched virtual appointments in early April 2020, 18,000 brides-to-be across the world have engaged. This represents an increase of 810%. Just one week after Pronovias introduced the service, 2,500 customers demonstrated an...

Fashion

BHLDN launches bridal collaboration with Hayley Paige

BHLDN, the direct-to-consumer bridalwear brand of Anthropologie, has launched its latest collaboration. Created in partnership with designer Hayley Paige, the exclusive line joins the two brand's signature styles. The Hayley Paige x BHLDN collection includes three wedding gowns, three cocktail looks, an overskirt, two flower girl dresses and one...

FashionPress Release

From Italy to Nicole: The new collection is a love letter from Italy

NICOLE MILANO Is a leading company in the Italian bridal fashion sector, is one of the reference brands for Italian and world bridal, since 2017 is an important reality in the portfolio of Pronovias Group, the international leader in the luxury bridal market. Nicole Milano presents the new 2021 Collections, whose artistic direction was led by...

Fashion

Pronovias Group supports engaged hospital staff worldwide

With the novel COVID-19 impacting all aspects of the world, many — including those planning to get married — have had to shift their lives and plans. And as hospital workers maintain their presence on the frontlines of the pandemic, global bridalwear label Pronovias will be showing its support for those employed in hospitals around the world by...

Fashion

Eloquii launches bridal "pop in" with Ella & Oak

Eloquii has made its latest foray into the bridalwear market. The popular retailer specializing in women’s clothing sized 14 to 28 partnered with bridal retailer Ella & Oak. The collaborative effort will see a series of bridal "pop-in” shops in four key Eloquii locations. Starting February 28, Eloquii will host Ella & Oak styles in a traveling...

Featured

Fashion

Pronovias launches an inclusive collection with Ashley Graham

Madrid - Continuing its commitment to consolidate its position in the US market, Spanish bridalwear firm Pronovias, owned by British investment fund BC Partners since 2017, has just announced a collaboration with American model and designer Ashley Graham. An "inclusive" collection called "Ashley Graham x Pronovias", which will be available from...

Featured

Fashion |IN PICTURES

Bridal Fashion Week Fall 2020 highlights

While ready-to-wear brands have just shown their spring/summer 2020 collections during New York, London, Milan and Paris fashion weeks, the biggest brands in bridal, ranging from Vera Wang to Monique Lhuillier and Galia Lahav showcased their autumn/winter 2020 bridal ranges as part of Bridal Fashion Week in New York. FashionUnited has picked out...

Featured

Fashion

Bridal trends: 5 international labels with a rock style

Of the trends observed in recent bridal fashion weeks for the new season, lace wedding dresses are all the rage. Refined items made with georgette or guipure lace are combined with other fabrics such as silk crepe, organza and tulle. Sometimes, spectacular floral embroidery is added or frills, belts, lace, jackets, capes and numerous other...

Featured

Fashion

Leading Bridalwear Trends for Spring 2018

London - It is not a big secret that ready-to-wear bridal wear is a fast growing market, as mass-market retailers continue to move in the wedding category. Now more than ever it seems as if the leading trends from the seasonal bridal shows are being held under a microscope, as bridal wear labels and fashion brands alike scramble to keep their...

Featured

Fashion

Affordable Bridalwear scores a BIG WIN

London - It's not big secret that planning and having a wedding is a time consuming and expensive affair. Wedding costs continue to soar around the world and today, a wedding in the UK is said to cost nearly as much as the average annual salary (between 21,000 and 25,000 pounds for a full time employee according to the ONS). As the cost of tying...