Brooks Brothers news and archive

Brooks Brothers returns to its roots with flagship opening in NYC's Financial District

Brooks Brothers, America’s oldest clothing retailer, has opened a new flagship store at 195 Broadway. The move sees Brooks Brothers returning to the Lower Manhattan neighborhood, where it initially began more than two centuries ago. The new flagship store, located on the corner of Broadway and Fulton Street, spans 10,000 square feet across two...

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Brooks Brothers relaunches formalwear capsule Black Fleece

Lifestyle apparel brand Brooks Brothers has reintroduced its Black Fleece label, a formalwear capsule collection for men and women. Originally launched in 2007, the range sought to reimage heritage pieces through a modern lens. Bringing together the best of craftsmanship and tradition, the collection is designed by Michael Bastian, Brooks...

Fashion

Brooks Brothers debuts first adaptive button-down shirt with MagnaReady tech

Men's lifestyle and clothing brand Brooks Brothers has partnered with magnetic apparel MagnaReady to create the first adaptive shirt. The Brooks Brothers x MagnaReady shirt brings together Brooks Brothers' iconic button-down shirt with MagnaReady’s patented adaptive technology with magnetized closures for quick and easy dressing. Launching ahead...

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Brooks Brothers to expand men’s collections via Authentic and Aldo

Authentic Brands Group has announced that through a new partnership with the Aldo Group its label Brooks Brothers is set to expand its assortment of men’s footwear and small leather goods. The new lines, which will consist of footwear, bags and small leather goods, are to draw their inspiration from the brand’s heritage DNA, offering what...

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Knot Standard launches on demand clothing platform

Apparel brand Knot Standard has launched its new on demand platform. The platform is available with retailers such as Brooks Brothers, Bloomingdale’s and Nordstrom. The platform, powered by an AI, will allow brands to offer its consumers custom fit clothing with minimal experience. Knot Standard has already partnered with Brooks Brothers on a...

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How the pandemic brought ‘Made in America’ apparel back to fashion

The CGS 2021 State of the U.S. eCommerce Consumer Survey reveals that since the pandemic started, the number of American consumers are gravitating toward local shopping and ‘Made in America’ goods is on the rise. Children’s apparel leads the pack when it comes to what U.S. consumers look for with the ‘Made in America’ tag, followed by footwear...

Fashion

Brooks Brothers and Fila collaborate on tennis, streetwear collection

US clothing label Brooks Brothers and sportswear brand Fila have launched a limited-edition collection that includes apparel, footwear and accessories for both men and women. The collection items are available for a limited time on the websites of both companies and in select Brooks Brothers stores, according to a press release. Featuring...

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Brooks Brothers sale finalised

Authentic Brands Group and Sparc Group have finalised the acquisition of US menswear retailer, Brooks Brothers for 325 million dollars. “We are thrilled to bring this world-class brand into the fold,” said Jamie Salter, founder, chairman, and chief executive of Authentic Brands Group. “Brooks Brothers comes at an important time in Authentic...

Video

Video: The rise and fall of American menswear brand Brooks Brothers

American heritage menswear brand, Brooks Brother, filed for bankruptcy back in July of this year. But how can one of the oldest menswear and suit retailers be doing so poorly? Analysts believe that the brand couldn't keep up with modern men's styles at a lower price point. The Wall Street Journal shares some opinions from experts on what and...

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Brooks Brothers to be acquired by Authentic Brands and Sparc Group

Brooks Brothers has announced that it is to be acquired by Authentic Brands Group and Sparc Group after they increased their offer from 305 million dollars to 325 million dollars. The two companies will take control of the vast majority of the menswear brand’s global business operations as a going concern as well as its intellectual property...

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Brooks Brothers enters sale agreement with Stalking Horse

After filing for bankruptcy earlier this month Brooks Brothers has reached an agreement for sale with multi-brand platform SPARC Group LLC. A motion has been filed with the United States Bankruptcy Court for the District of Delaware to attain approval for the sale of Brooks Brothers' assets for 305 million dollars. SPARC intends to purchase all...

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Potential buyer line up as America's oldest fashion retailer files for bankruptcy

The bankruptcy filing of America's oldest apparel retailer Brooks Brothers has ignited significant interest from potential buyers for the brand. WHP Global and a venture backed by Authentic Brands Group LLC and Simon Property Group, Inc., are reportedly considering bids for the retailer. WHP Global owns the Anne Klein and Joseph Abboud brands....