cider news and archive

Cider to bring Polly Pocket capsule collection to life with immersive takeover in Beverly Hills

Hong Kong-based fashion brand Cider is set to bring its latest Polly Pocket capsule collection to life by hosting a three-day takeover at Cafe Alfred Coffee in Beverly Hills. Set to take place from June 20 to June 22, the immersive experience is part of Cider’s ongoing experiential retail strategy to meet its customers, Gen Z, where they are in...

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Cider to open first-ever styling suite in the UK

Social-first fashion brand, Cider, is opening its first-ever UK pop-up styling experience in London to introduce the trend-led brand to British consumers. The styling suite in Shoreditch will run from July 14 to 15 and will showcase key pieces from Cider’s spring/summer 2023 fashion collections in person for the first time in the UK. The pop-up...