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Retail

Cider to bring Polly Pocket capsule collection to life with immersive takeover in Beverly Hills

Hong Kong-based fashion brand Cider is set to bring its latest Polly Pocket capsule collection to life by hosting a three-day takeover at Cafe Alfred Coffee in Beverly Hills. Set to take place from June 20 to June 22, the immersive experience is part of Cider’s ongoing experiential retail strategy to meet its customers, Gen Z, where they are in...

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