creators news and archive

Social media drives Gen Z shopping habits

LTK, the creator-guided shopping platform, has revealed that influencers are driving the majority of Gen Z’s shopping decisions, with 79 percent stating that their shopping originates from social media. According to LTK’s latest ‘Gen Z Shopping Study,’ social commerce has a major impact on Gen Z shopping behaviours, both online and in-store,...

Fashion

Pinterest launches first UK Creator Fund for under-represented creators

Social media network Pinterest has launched its Creator Fund in the UK to elevate under-represented creators, following the successful launch in the US last year. The Creator Fund aims to reduce barriers of entry for creators from historically marginalised communities, including Black, LGBTQIA+, Asian, Indigenous people, as well as people with...