Customer Experience news and archive

Urban Outfitters partners with Levi's for second On Rotation in-store experience

Urban Outfitters has partnered with denim brand Levi’s to launch the second season of its immersive in-store experience, On Rotation. An ever-evolving retail concept, the new destination offers a mix of Levi’s iconic styles through the lens of UO’s unique perspective. Available online and in five select Urban Outfitters locations until September...

Featured

Retail|INTERVIEW

Why scent marketing in fashion stores leaves you wanting more

A subtle fresh scent that makes customers linger in a fashion store longer or strange food or even sweat odours in the store? A choice that’s quite easily made, you might say. The effect of scent, in general but also in retail, is often underestimated, yet it has a powerful impact. That's why FashionUnited speaks with Transduce about the...

Retail

JCPenney to provide free headshots for customers to help them succeed

Department store chain JCPenney has launched a new limited-time offer to its customers with the aim of helping them pursue their dream careers. Together with JCPenney Portraits by Lifetouch, the department store is offering 3,000 customers free professional headshots. “At JCPenney, we are committed to serving America’s diverse, working families....

Featured

Retail

The retail store of tomorrow will be staffed with avatars, robots and holograms

Physical stores will soon employ less humans but offer better customer experience. So say innovation leaders in the retail technology space. While this might be an answer to the staff shortages and worker strikes plaguing businesses post-pandemic what will it mean for the average shopper? “Avatarizing service people” is how Germany-based...

Fashion

Zegna launches customisation tool to enhance customer experience

Italian menswear brand Zegna is looking to rewrite the consumer luxury experience with the launch of its Zegna X digital customisation tool. Zegna has been developing its digital personalisation technology Zegna X for two years to “bridge the gap between physical stores and digital channels” to allow its style advisors to serve customers on a...

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Fashion

The apocalypse is over, prepare for the retail renaissance

The retail apocalypse which dominated headlines just a year ago has become a retail resurgence, according to Nikki Baird, Head of Strategy at Aptos. “Never before have we seen such an emphasis on the store and what it can really bring in terms of operational efficiency, customer engagement, upselling," she tells FashionUnited. "It’s an exciting...

Retail

How employee experience impacts customer experience?

It starts with a need for something new for your wardrobe. A customer might have an event coming up, just got a new job, or is just in the mood for some new clothes. Maybe they don’t have the time or patience for online shopping, but that’s where good old brick-and-mortar stores come in. Upon arrival at a store, a customer is typically greeted...

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Fashion |INTERVIEW

Yun eyewear: minimalist design of the future

Designer Jiyoon Yun's shop on Rosenthaler Strasse in Berlin is a feast for the eyes in two ways. On the one hand, at Yun’s, glasses are available to fill any prescription and desire (sunglasses, anti blue light glasses, glasses that are so nicely minimalist that one would even wear them with perfectly fine eyes), and on the other, there is a...