David's Bridal news and archive

David’s Bridal launches debut shapewear collection

Wedding retailer David’s Bridal has launched its first-ever shapewear collection under the name Shapewear DB Studio. The collection, which is in line with the retailer’s aim to offer fitting solutions for all events, from weddings to proms, graduations, formals, and quinceañeras, is made from soft, breathable, yet compression fabrics chosen to...

Business

Cion Investment acquires David’s Bridal assets

Wedding gown and special occasion retailer David’s Bridal has closed a successful transaction with Cion Investment Corporation keeping open its 195 stores and securing the jobs of 7,000 people across the US. In a statement, Cion Investment, a business development company, said that it has invested 20 million US dollars into the new business to...

Business

David’s Bridal escapes closure through no-cash acquisition

Wedding gown retailer David’s Bridal has received court approval to sell its assets to Cion Investment Corp via a no-cash transaction that will allow the brand to avoid a total shutdown. The American chain filed for Chapter 11 filing status in April after its CEO James Marcum stated that the “business continues to be challenged”. It came just...

BusinessFeatured

David's Bridal files for Chapter 11 bankruptcy

After a week of speculation that David’s Bridal was on the brink of bankruptcy, America’s largest bridal retailer announced its declaration in the midst of bridal season on Monday, April 17. With recent mass layoffs of over 9,236 employees and an official press release statement, David’s Bridal’s Chapter 11 filing status is already in full...

Retail

David's Bridal launches its first loyalty program

David's Bridal is seeking to improve consumer engagement through a new loyalty program. Called Diamond, Loyalty Program by David's, the program allows brides to earn free gifts and earn points that can contribute to a free honeymoon. Loyalty members will receive free gifts at every level, including tote bags and additional goodies. Brides may...

Retail

David's Bridal announces new partnership with Affirm

David's Bridal has teamed with Affirm, to allow its customers a more flexible and transparent way to pay. Affirm's service will allow shoppers to make simple monthly payments without any hidden or late fees. “We have the privilege of dressing millions of brides for life’s most important occasions," David's Bridal's chief marketing and IT officer...

People

Danny Luczak joins David's Bridal as chief technology officer

David's Bridal has appointed Danny Luczak to the role of chief technology officer, effective Monday, July 6. He will report to chief marketing and IT officer Kelly Cook. Luczak joins the bridalwear brand from self-storage company Public Storage, where he served as vice president, application development since 2015. He brings with him over 20...

People

David's Bridal continues to make changes to its leadership team

David's Bridal has appointed Nevin Shetty to the newly created role of chief partnership officer and Lia Madonna to head of partnership services. Both appointments were internal promotions. Both will be responsible for leading the growth of the company's rapidly expanding partnership department, according to a company statement. The company has...

People

David's Bridal names new VP of marketing and communications

David's Bridal continues to bring new faces to its leadership team. The American bridalwear chain has promoted Callie Canfield to the role of vice president of marketing and communications. Just a year ago, David's Bridal filed for Chapter 11 bankruptcy protection due to increasing debts likely caused by changing consumer interests in...

People

David's Bridal appoints Kelly Cook as chief marketing officer

Kelly Cook has been appointed to the role of chief marketing officer of David's Bridal. Cook brings extensive marketing and managing experience to the role, having held similar positions with Pier 1, Kmart, Sears and DSW. Cook is the fourth new executive to join the company this year. David's Bridal filed for bankruptcy at the end of 2018 and...