Demna Gvasalia news and archive

Demna's story: His journey to the artistic leadership of Gucci

First the gossip in the hallways, then the rumors that spread outside the company at an ever-increasing pace, finally, the press release that launches this or that designer into the Olympus of fashion or throws out the window who, until a few months earlier, was the creative "genius" of the new millennium. But behind this media circus of...

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Gucci names Balenciaga’s Demna Gvasalia as creative director

Kering has found its new creative lead for Gucci. Balenciaga’s Demna, who dropped his last name Gvasalia for professional purposes in 2021, has been appointed as the Italian luxury house’s new artistic director. He will take up the post early July 2025, a press release from Kering has revealed. The group’s decision to turn to Demna leant on his...

Fashion |Opinion Featured

Balenciaga bets on hype with latest Hollywood show

With bags adorned with the label Erewhon, cleverly crafted as an anagram for Nowhere, Balenciaga unveiled its Fall 2024 collection in Hollywood. The inspiration behind Erewhon traces back to a British satire written in 1872 by Samuel Butler, envisioning a fictional place that challenged the prevailing norms of religion, law, and order during...

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Vetements co-founder Guram Gvasalia appointed creative director

Guram Gvasalia, the co-founder and CEO of Zurich-based streetwear brand Vetements, is to take on the additional position of creative director. Announcing the news on Instagram, the 40-year-old said: “Everything has its time. It is time for me to come out! From AH22/23 collection, I took over the brand and decided to step in as creative director...

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Balenciaga spoofs the red carpet and debuts The Simpsons episode at Paris Fashion Week

Balenciaga continues to shake up the fashion week format, taking Paris by storm with a witty red carpet cum catwalk reversal for SS22 and special screening of a Simpsons episode written exclusively by Matt Groening for the Maison. Creative director Demna Gvasalia has taken giants leaps forward since the starry haute couture debut in July, with...

Fashion

Did Balenciaga erase its Instagram again?

Back in July, to announce a comeback to haute couture, Balenciaga erased the entire feed from its social media channels on Facebook, Instagram and Twitter. Two months later it seems to have done it again. At the time of writing only seven posts appear on the French luxury house’s feed, all shoppable items from its latest collection, modelled by...

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Kanye West collaborates with Demna Gvasalia on album launch spectacle

Musician and designer Kanye West has been hosting listening parties and live stream presentations for his upcoming album Donda over the past week, in his typically outlandish style. The events have been in collaboration with Balenciaga designer Demna Gvasalia, hired as the creative director. The spectacle began with an album launch show that...

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Balenciaga debuts first haute couture collection in 53 years

Cristóbal Balenciaga was one of the masters of haute couture with an unmatched technique in pattern making and cutting. He pioneered novel shapes never seen before in women’s fashion and was much admired by his contemporaries. Even Christian Dior once remarked: “Haute Couture is like an orchestra whose conductor is Balenciaga. We other...

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Get ready for stiletto Crocs, courtesy of Balenciaga

What do you get when you cross a stiletto with a plastic, orthopaedic comfort shoe? Balenciaga x Crocs of course! The latest fashion crossbreed of brands, once polar opposites on the style scale, have amalgamated into one of the summer’s most talked-about, if contrived, shoe hybrids. And it is not even available yet. Launching for Spring 2022,...

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Balenciaga shows latest collection in iconic tourist hotspots

What do Moscow’s Red Square, Beijing’s Great Wall of China, Egypt’s pyramids and the Parisian Eiffel Tower have in common? They all form the backdrop of Balenciaga’s Winter 2021 pre-collection. Photographed by Patrick Welde against blank backgrounds, each model was lensed posing in front of an iconic tourist attraction that is added in...

Fashion |In Pictures Featured

First look: Gucci collaborates with Balenciaga

The fashion rumour mill was in overdrive this week with the suggestion that Gucci was collaborating with Balenciaga, which would mark a new era in high fashion tie-ups, well the rumours are true. Balenciaga’s silhouettes have been given the Gucci treatment - think logos, crystal embellishments and branded necklaces. Gucci and Balenciaga branding...

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Balenciaga to debut AW21 via a video game

Balenciaga is set to reveal next season’s collection via a video game. On December 6 the Kering group brand will unveil the autumn 2021 collection through a futuristic video game set in 2031. Called ‘Afterworld: The Age of Tomorrow’, the idea to focus on ‘pixels’ comes as Creative Director Demna Gvasalia looks at innovative ways to showcase...