Dickies news and archive

Bluestar Alliance renews Dickies’ licensing agreement with Atomic for ANZ

Bluestar Alliance has announced a new licensing agreement with Atomic Fashion Marketing for its recently acquired workwear brand Dickies, strengthening the brand’s presence across Australia and New Zealand. The partnership marks a continuation of a long-standing relationship between Dickies and Atomic, which has served as the brand’s flagship...

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Dickies' next chapter: Bluestar Alliance to drive denim, footwear, and global growth

VF Corporation, a global leader in branded apparel, has successfully closed the previously announced transaction to sell its Dickies workwear and lifestyle brand to Bluestar Alliance LLC, a leading global brand management firm, for an aggregate base purchase price of 600 million dollars in cash. This acquisition reinforces Bluestar Alliance's...

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VF Corporation exceeds expectations in second quarter

US apparel group VF Corporation exceeded market expectations in the second quarter of its 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland achieved surprising growth in sales and profit. This was revealed in the latest results, which the company presented on Tuesday. CEO Bracken Darrell was pleased...

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Dickies acquired by Bluestar Alliance in 600 million dollars deal

VF Corporation has announced a definitive agreement to sell its Dickies brand to Bluestar Alliance for 600 million dollars in cash. The transaction is expected to close by the end of 2025, pending regulatory approvals. A new chapter for an iconic brand Dickies is an iconic American brand known for its durable workwear that has also become a key...

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VF Corporation's turnaround: Lower costs offset sales decline

The US apparel group VF Corporation experienced a decline in turnover in the 2024/25 financial year. At the same time, the parent company of brands such as The North Face, Vans and Timberland was able to significantly reduce its loss thanks to extensive cost-cutting measures. This is according to current results presented by the company on...

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Accent Group to distribute Lacoste and Dickies in Australia and New Zealand

Accent Group has announced its appointment as the exclusive distributor for Lacoste and Dickies in the Australia and New Zealand (ANZ) regions. The two brands are currently sold in ANZ through direct-to-consumer channels, online and owned stores and via wholesale – the former into department stores and other specialty retailers, while the latter...

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Gap product chief moves to VF-owned Dickies

US clothing group VF Corporation has appointed Chris Goble as head of the workwear brand Dickies. Goble is set to take up this new role on October 14, reported the news platform Bloomberg, which cited access to an internal communication. He succeeds Todd Dalhausser, who had previously moved to the outdoor brand North Face, also within the VF...

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Fashion

Dickies launches limited-edition capsule collection with Green Day

Workwear brand Dickies has partnered with Green Day to create a limited-edition capsule collection in celebration of the 30th anniversary of rock’s band album Dookie. “We are so excited to work with a band as legendary as Green Day as they celebrate Dookie’s 30th anniversary and their upcoming world tour,” said Troy Kerr, Dickies director of...

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Dickies names new vice president of global marketing

US workwear brand Dickies, part of VF Corporation, has named Denise Anderson as its new vice president of global marketing. Dickies, known for its craftsmanship, durability and quality, is currently focused on “a return to its roots,” and said that Anderson would “bring her deep expertise in marketing to the brand as it enters its next chapter”....

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VF Corp names appointments at multiple brands in leadership shake up

VF Corporation has announced a string of promotions and appointments at four of its portfolio brands, including Dickies, as it shakes up its leadership teams. The previous brand president of Altra, Todd Dalhausser, has been appointed global brand president of Dickies, where he will report to VF’s interim president and CEO, Benno Dorer, and serve...

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Fashion |In Pictures

Dickies collaborates with Opening Ceremony

US workwear brand Dickies, part of VF Corporation, is continuing its centennial year celebrations with a collaboration with Opening Ceremony. The Dickies x Opening Ceremony collection, which also marks the last chapter of Opening Ceremony’s 20th-anniversary celebrations, features four unisex styles, where authentic workwear silhouettes have been...

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VF Corp lowers FY23 forecast, announces five-year growth plan

US fashion company VF Corporation has lowered its forecast for the current business year and presented its strategy for the next five. For the 2023 financial year, VF Corp, which owns brands such as The North Face and Vans, now expects sales growth to between 5 percent to 6 percent. Its previous guidance, given when it released its first-quarter...