Dickies acquired by Bluestar Alliance in 600 million dollars deal

VF Corporation has announced a definitive agreement to sell its Dickies brand to Bluestar Alliance for 600 million dollars in cash.

The transaction is expected to close by the end of 2025, pending regulatory approvals.

A new chapter for an iconic brand

Dickies is an iconic American brand known for its durable workwear that has also become a key part of streetwear culture. With a history spanning over a century, the brand is recognised for its authentic style and is distributed in 55 countries.

Since 1922, Dickies has provided durable, comfortable clothes, starting with bib overalls and expanding its offerings to a full line of pants, shirts, jeans, outerwear, scrubs, and uniforms.

Joseph Gabbay, CEO of Bluestar Alliance, stated that his firm has a deep appreciation for Dickies’ legacy and is committed to supporting its growth.

Dickies sale to reduce VF’s net debt

Bracken Darrell, CEO of VF Corporation, expressed confidence that Dickies will continue to improve and achieve its growth potential under Bluestar Alliance. He noted that the sale is part of VF’s strategy to continuously evaluate its brand portfolio and that the proceeds will help reduce the company’s net debt.

VF Corporation's portfolio includes other leading brands like The North Face, Vans, and Timberland.

Bluestar Alliance, founded in 2006, is a global brand management firm that owns and markets a portfolio of premium fashion and lifestyle brands, generating over 10 billion dollars in global retail sales. The firm manages a network of more than 500 licensees and over 500 stores worldwide.