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Calida Group improves earnings in 2025 despite sales decline

Swiss lingerie group Calida suffered further sales losses in the 2025 financial year but made progress on its earnings. This was revealed in a business report published on Thursday by the parent company of the Calida, Aubade and Cosabella brands. CEO Thomas Stöcklin was generally satisfied with the results, given the “challenging market...

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The COS strategy: Defining the sweet spot between hyper-luxury and high street in 2026

What started as the fashion’s “open secret”, a quiet recommendation whispered between editors, has become a market defining house across 2025. And this year, the data has officially caught up. The H&M-owned brand has exponentially grown in demand for the past five consecutive years. COS reached the Lyst Index of hottest brands in Q4 2024 at #17...

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