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Luxury and AI: Are superhuman customer advisors on the horizon?

With the emergence of chatbot applications driven by artificial intelligence such as ChatGPT or Gemini, web browsing and search habits have evolved considerably. The effectiveness of these tools and the new behaviours they induce have influenced purchases and raised the expectations of luxury brand consumers to a higher level of demand in terms...

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Inside Mori’s 10-year growth playbook: Physical retail, pre-school expansion and US localisation

Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...

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