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Damson Madder expands into eyewear for fifth anniversary

London-based Damson Madder has expanded into the eyewear category for the first time to celebrate its fifth anniversary. The launch comes as part of a month-long series of marketing activations for the British womenswear brand, and alongside the launch of its spring/summer 2025 collection. As such, the label’s first eyewear collection intends to...

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Clothing rental as a business model: 6 Lessons from 10 years of Lena the Fashion Library

Many clothing rental companies have come and gone in recent years, but Netherlands-based Lena the Fashion Library has remained steadfast. Co-founder Elisa Jansen admitted that it wasn't always easy, having only found the perfect pay-as-you-borrow business model after five years. “You have to be patient and really dare to test it if you are going...

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