e.l.f. Beauty news and archive

E.l.f. Beauty acquires Hailey Bieber's Rhode in billion dollar deal

E.l.f. Beauty, the publicly listed U.S. cosmetics company, has signed a 1 billion dollar agreement to acquire Rhode, the direct-to-consumer skincare brand founded by model and influencer Hailey Bieber. The deal marks a major push by e.l.f. into the prestige skincare space and reflects the brand’s ambitions to expand into new retail channels,...

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After a strong Q2, e.l.f. Beauty raises sales and earnings forecast

For the second quarter, e.l.f. Beauty’s net sales increased 40 percent to 301.1 million dollars, driven by strength in both retailer and e-commerce channels, in the US and internationally. The company’s first half net sales increased 45 percent to 625.6 million dollars. The company’s updated outlook for fiscal 2025 reflects an expected 28 to 30...

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E.l.f Beauty to sponsor the Billie Jean King Cup

Beauty brand E.l.f has signed a multi-year global partnership to sponsor the Billie Jean King Cup by Gainbridge (BJKC) tennis tournament, the world’s largest annual international team competition in women’s sports. The tournament dubbed the women’s World Cup of tennis, will host its finals in Málaga, Spain, from November 13 to 20, and E.l.f....

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After strong Q1, E.l.f. Beauty raises full year outlook

First quarter net sales at E.l.f. Beauty increased 50 percent to 324.5 million dollars, driven by strength in both retailer and e-commerce channels. Raising its full year forecast after a strong first quarter, the company said it now expects a 25to 27 percent increase in net sales to 1,280 to 1,300 million dollars. Adjusted EBITDA is expected to...

Fashion |Beauty

E.l.f. Beauty launches commerce on Roblox

E.l.f. Beauty has expanded its collaboration with Roblox to become the first beauty brand to test real-world commerce on the virtual universe platform. In a statement, the beauty brand said the move would further its mission to bring the best beauty to every eye, lip and face, while continuing to engage with its “vibrant and growing Roblox...

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Keys Soulcare collaborates with Amazon Alexa on beauty-themed experience

Keys Soulcare, the holistic beauty and skincare brand founded by singer-songwriter Alicia Keys in collaboration with E.l.f. Beauty has teamed up with Amazon Alexa to launch the Keys Soulcare Alexa theme. The move is described as a beauty industry first and offers Echo customers an exclusive Keys Soulcare Alexa theme designed to allow them to...

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Elf Beauty's Q4 net sales jump 71 percent

Elf Beauty’s fourth quarter net sales increased 71 percent to 321.1 million dollars, driven by strength across retail and ecommerce channels. The company’s full year net sales increased 77 percent to 1,023.9 million dollars. “Fiscal 2024 marked our strongest year of net sales growth on record, a continuation of the exceptional, consistent,...

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E.l.f. Cosmetics launches beauty shopping app for Apple Vision Pro

Beauty brand E.l.f. Cosmetics has launched one of the first beauty shopping apps for Apple’s new spatial computer Vision Pro, which aims to blend “digital content with the physical space around you”. The “Your best E.l.f.” VisionOS app includes features designed specifically for Apple Vision Pro’s three-dimensional (3D) user interface that users...

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E.l.f. Beauty acquires Naturium in 355 million dollar deal

E.l.f. Beauty, a frontrunner in accessible beauty products, has announced the acquisition of Naturium, a rapidly expanding high-performance skincare brand, for the sum of 355 million dollars. This purchase is poised to bolster e.l.f. Beauty's quest to democratise the beauty industry spanning from eyes, lips, and face to addressing diverse skin...

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E.l.f. Beauty’s Q1 sales jump, raises outlook

First quarter net sales at e.l.f. Beauty increased 76 percent to 216.3 million dollars, primarily driven by strength in both retailer and e-commerce channels. The company’s updated outlook for fiscal 2024 reflects an expected 37 to 39 percent increase in net sales to 792 dollars to 802 million dollars compared to the previous expectation of 22...

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Elf Beauty Q4 net sales grow 78 percent

Elf Beauty has outlined its results for the three and 12 months ended March 31, 2023, where it saw net sales grow by 78 percent in Q4. Its sales rose to 187.4 million dollars during this period, largely driven by strength across its retail and e-commerce channels, while its gross margin also increased by 470 basis points to 69 percent....

Fashion |Beauty

E.l.f. Cosmetics airs first TV commercial during Super Bowl

Beauty brand E.l.f. Cosmetics tapped actress Jennifer Coolidge to star in its first-ever TV commercial, which debuted during the Super Bowl in the US. The TV advert, co-written by ‘The White Lotus’ creator Mike White, celebrated the beauty brand’s best-selling Power Grip Primer, which has become a viral hit on TikTok for its ability to grip...