E.l.f. Beauty acquires Hailey Bieber's Rhode in billion dollar deal

E.l.f. Beauty, the publicly listed U.S. cosmetics company, has signed a 1 billion dollar agreement to acquire Rhode, the direct-to-consumer skincare brand founded by model and influencer Hailey Bieber. The deal marks a major push by e.l.f. into the prestige skincare space and reflects the brand’s ambitions to expand into new retail channels, including Sephora, and to deepen its presence in international markets.