Emma Grede news and archive

Off Season evolves brand identity with debut mainline collection

Off Season, the premium sports-fashion brand founded by Kristin Juszczyk and Emma Grede, is establishing its independent brand identity beyond fanwear licensed collaborations with the launch of its first ‘Mainline’ collection. The debut ‘Mainline’ collection, launching today, June 10, aims to reimagine “athletic heritage,” explained Off Season...

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The minds behind Skims and Good American: Who are Jens and Emma Grede?

Celebrity brands are not a new phenomenon, yet in the present day, their size rivals traditional conglomerates, competing through scalable models fuelled by the monetisation of star power and social influence. Husband-and-wife team Jens and Emma Grede have become major players in this world, operating behind the scenes to prove that reach and...

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Kristin Juszczyk’s Off Season adding WNBA to line-up

Premium sports fashion brand Off Season, co-founded by designer Kristin Juszczyk and British businesswoman Emma Grede, has announced its first expansion away from NFL-branded merchandise to include a collection for the Women’s National Basketball Association (WNBA). The brand, which launched in January 2025 with NFL-licensed outerwear, will add...

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Off Season brand names Victoria Picca as president

Off Season, the sports-fashion brand co-founded by Kristin Juszczyk and British businesswoman Emma Grede in partnership with the NFL and Fanatics has hired its first president, securing former Fanatics executive Victoria Picca to lead the brand’s next phase. The brand, which launched in January 2025 with NFL-licensed outerwear, said the...

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Kristin Juszczyk teams up with Emma Grede to launch apparel brand

Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, who went viral by reworking NFL-branded fan gear into game-day fashion, has partnered with British businesswoman Emma Grede, co-founder and CEO of Good American and founding partner of Skims, to launch a luxury fashion brand to offer a new era of fan apparel. Off Season will...