Fast fashion news and archive

Sustainable influencers take on fast fashion

Paris, France - Sustainable influencer Masego Morgan was shocked when a fast fashion giant offered her 1,000 dollars (about 811 pounds) for a single social media post to promote its brand. Not only had the South African social media star never been offered that kind of money, the company represents exactly what she is against: overconsumption of...

Jan 19, 2023

Fashion

Justin Bieber slams H&M for merch he allegedly didn't approve

The Canadian music star Justin Bieber has advised his fans not to buy products with his likeness from fashion giant H&M. According to the star, the company didn't have permission or consent granted to create the collection, the 28-year-old wrote in an Instagram story. “I wouldn't buy that if I were you,” he stressed. “The products are ‘trash’.”...

Dec 20, 2022

BusinessFeatured

Shein overtakes Zara as most popular fashion brand of 2022

Fast fashion e-tailer Shein has topped a new ranking by money.co.uk as the most popular fashion brand in almost every country in the world. As a new entry to the list, the controversial contender overtook Zara for the top spot, according to data collected by the financial advisory firm over the course of the last 12 months. The research revealed...

Dec 2, 2022

Business

H&M emphasises textile recycling in new ‘Metaverse Design Story’

Fast fashion retailer H&M has presented its latest collection as part of its Innovation Stories initiative, a project through which it said it is aiming to push the fashion industry towards more sustainable methods of consumption. Initially unveiled during an event in Madrid, Spain, the ‘Metaverse Design Story’ exists in a ‘phygital’ format,...

Dec 2, 2022

Business

The Rolling Stones say they want Shein licensing deal ‘terminated’

The Rolling Stones have reportedly expressed their desire for a licensing deal with fast fashion e-commerce company Shein to be terminated. On Friday, the Chinese e-tailer unveiled the latest addition to its clothing collection “honouring the legendary rock band”. The range included a line of t-shirts and merchandise that celebrated the rock...

Nov 29, 2022

Fashion

Greenpeace study: Dangerous chemicals in Shein clothing violate EU regulations

Tough times for Chinese ultra fast fashion giant Shein - first it was plagued by accusations of plagiarism and then a British documentary found that workers in some Shein factories in China are paid the equivalent of only three cents per garment and have to work 18-hour shifts. Now it's about the clothes themselves - Greenpeace Germany tested...

Nov 28, 2022

Fashion Featured

Resale platform Vestiaire Collective to stop selling fast fashion items

Second-hand fashion giant Vestiaire Collective has announced it will ban all fast fashion products from its platform from November 22 ahead of Black Friday. The Paris-based company said the move is part of its “mission to drive collective change towards a circular fashion economy”, and “reinforces the notion of buying quality over quantity and...

Nov 23, 2022

Business

Shein launches peer-to-peer resale platform

Fast fashion retailer Shein has revealed a new resale destination that will allow customers to buy and sell previously owned Shein products. Dubbed ‘Shein Exchange’, the new platform’s creation comes as a response to a growing customer demand for resale, the company said in a release, with those expressing an interest also noting a need for the...

Oct 18, 2022

BusinessFeatured

New investigation finds Shein factory employees work 18-hour shifts

A new investigation into fast fashion brand Shein has found that its factory workers supplying its garments are paid as little as three pence, while working shifts of around 18 hours. A new documentary by Channel 4, ‘Untold: Inside the Shein Machine’, has revealed the conditions garment workers are facing in some of the Chinese factories that...

Oct 17, 2022

Business

Shein announces plans to reduce emissions throughout company

Fast fashion retailer Shein has outlined a number of targets it is aiming to achieve throughout the company by 2030, including the commitment to reduce absolute GHG emissions across its entire value chain by 25 percent. In a release, the retailer said that embedding science-based targets into its decarbonisation efforts is its way of setting...

Sep 29, 2022

Fashion Featured

How TikTok has influenced the fashion industry

Fashion trends have always come and gone. The idea of things falling in and out of fashion is a tale as old as time. Stovepipe trousers, tie-dye, and oversized shoulder pads all had their moment in time. These days, trends still come and go, of course, but the pace of them is much different than it used to be. Whereas trends could go on for...

Aug 30, 2022

Fashion |Interview Featured

Sustainability expert slams viral TikTok fashion trend

Gen Z may be leading the sustainability charge but so far their eco-conscious hopes for the future is marred by their shopping habits and keeping fast fashion retailers like Shein and H&M in high demand. A viral hashtag on TikTok, called “Keep or Return”, has clocked over 140 million views. Here fashion bloggers order mountains of clothing to...

Aug 29, 2022