G Star Raw news and archive

G-Star Raw partners with JDM Swiss Group for global watch and jewellery line

Denim label G-Star Raw is tapping into new product categories. On Tuesday, its parent company, WHP Global LLC, announced a long-term global licensing agreement with the JDM Swiss Group for G-Star branded watches and jewellery. The Swiss company will now develop, produce and market the label's corresponding products for both women and men. The...

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After jeans controversy, famous chess player teams up with G-Star

The saga surrounding grandmaster Magnus Carlsen's jeans is continuing to unfold. The famous chess player is entering into a collaboration with G-Star Raw, the denim specialist announced on social media. At the end of 2024, Carlsen caused a stir when he wore jeans during the Rapid Chess World Championship. The dress code of the chess federation...

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G-Star ropes in Santiago Cucci as chief growth officer

The Amsterdam-based brand G-Star Raw led by its CEO Rob Schilder has announced the appointment of Santiago Cucci as chief growth officer. “I am excited to welcome Santiago Cucci as our new chief growth officer. An important role to help G-Star Raw realise the top line growth that we are aiming for in the years to come,” said Schilder announcing...

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Business

WHP Global finalizes acquisition of G-Star Raw

Global brand management group WHP Global has announced the finalization of its acquisition of Dutch denim brand G-Star Raw. Current G-Star shareholders, including the brand's founder Jos van Tilburg, are set to retain a minority stake in the brand. In addition, the current G-Star Raw leadership team, overseen by CEO Rob Schilder, is set to...

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Video

Video: G-Star Raw presents 'The Rhythm of Denim'

In this video, Dutch fashion brand G-Star Raw has presented its FW22 collection entitled 'The Rhythm of Denim'. Watch the video below. Video: G-Star-Raw via YouTube Photo credit: G-Star Raw

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Snoop Dogg named new brand ambassador of G-Star Raw

Dutch denim brand G-Star Raw has named Snoop Dogg as its new brand ambassador. The tie-up will see Snoop Dogg feature on the brand’s new worldwide ‘Hardcore Denim’ campaign which features a tongue-in-cheek video celebrating “denim booties”, accompanied by a custom-made version of the soundtrack single ‘Say it Witcha Booty’ by the multi-platinum...

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Fashion

G-Star Raw collaborates with Henk Schiffmacher

Denim company G-Star Raw has collaborated with tattoo icon Henk Schiffmacher. The collection includes limited-edition denim dungarees in a run of only 250 units globally, each signed, numbered, and designed by Schiffmacher. Schiffmacher is known as the tattoo artist to famed celebrities including the late Kurt Cobain, Lady Gaga, and the Red Hot...

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Fashion

G-Star Raw introduces world's most sustainable black denim fabric

Dutch denim label G-Star Raw has launched the world’s most sustainable black denim fabric for eight styles of its winter ‘20 collection. The “Relz Black Denim” fabric, developed together with Artistic Milliners and Archroma, continues G-Star Raw’s circular approach, as it is made from pure organic cotton and is dyed and treated without the use...

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Video

Video: G-Star Raw collaborates with F1 driver Max Verstappen

Two Dutch international names, of course they have to partner together for a collection and marketing campaign. Amsterdam-based denim brand, G-Star Raw, enlisted F1 driver Max Verstappen for the collaboration entitled "Max Raw". The collection is now available via G-Star Raw's website and in stores. Watch the video to see the light-hearted...

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Fashion |INTERVIEW

G-Star RAW Head of Design on the new Citishield 3D Slim Tapered Jeans

On Thursday, August 8, G-Star celebrated its latest innovation in denim design with the launch of Citishield Jeans at the W Hotel in Amsterdam. Designed exclusively for men with a metropolitan lifestyle, the launch of the new Citishield 3D Slim Tapered Jeans shows that G-Star continues to push the limits of 3D denim innovation. Established in...

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Gwenda van Vliet is the new CMO of denim brand G-Star Raw

G-Star Raw has announced the appointment of Gwenda van Vliet to the role of Chief Marketing Officer. She will be tasked with “defining, amplifying and expanding the brand’s voice to position the business for long-term growth”, according to a press release issued today by the denim brand. “I’ve always admired G-Star's unconventional ethos,...

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Fashion

G-star Raw launches kidswear with Kidiliz group

Dutch denim brand G-Star Raw is launching its first kidswear line with French Kidiliz group that’s set to be unveiled in July 2019. The autumn-winter 2019/20 collection will have clothing for boys and girls aged 3 to 16, and will be distributed in Europe, the Middle East and Africa in department stores, multi-brand stores, Kidiliz stores, online...