Golf news and archive

Devereux Golf partners with Johnnie Walker for limited-edition golf bag

Golf apparel brand Devereux Golf has partnered with blended scotch whisky brand Johnnie Walker once more to create a limited edition Sunday Golf bag. Building on the success of their first two capsule collections, the Johnnie Walker Blue-Label-inspired Sunday Golf Bag comes in a deep blue shade with gold accents. Made from premium materials, the...

Fashion |In Pictures

Golf influencer Grace Charis launches golf apparel collection

Grace Charis, a golf influencer known for her slow-motion videos showcasing her golf swing, has launched her own golf apparel brand aimed at “adventure-driven” golfers. Charis, who has more than eight million followers across Instagram, TikTok and YouTube, said in a statement: "Golf is more than a sport; it's a way to see the world, meet new...

Fashion

Devereux Golf launches second collection with Johnnie Walker at WM Phoenix Open

Golf apparel brand Devereux Golf has launched its second collaborative capsule collection with Scotch brand Johnnie Walker. Building on the first collaboration launched under the Johnnie Walker Clubhouse program in 2024, the second collection, titled “Keep Walking Collection,” includes an expanded range of apparel and accessories, including...

Fashion |In Pictures

Craghoppers launches debut golf collection

Craghoppers, known for its high-performance, adventure-ready clothing, has unveiled its first-ever golf wear collection for men and women, featuring advanced insect-repellent technology. The ‘NosiLife’ golf range combines Craghoppers' expertise in technical fabrics with the specific needs of golfers, offering golfers who often play in areas with...

BusinessMember

Sunday Swagger reports rapid growth in 2024

Performance golf apparel company Sunday Swagger has reported “strong growth and momentum” in 2024, driven by increased wholesale sales and expanded retail partnerships. Over the past 12 months, Sunday Swagger reported 94 percent year-over-year growth in wholesale sales and an increase of 25 percent year-over-year in wholesale partners. To date,...

People

G/Fore names Suzy Biszantz as CEO

Los Angeles-based golf and lifestyle brand G/Fore has named Suzy Biszantz as its new chief executive officer. In a statement, the company said Biszantz will oversee all of G/Fore’s business operations, developing a strategy to optimise efficiency and drive sustainable growth. She will oversee all departments working closely with founder and...

Fashion |In Pictures

Head expanding into golf apparel

Sportswear and equipment brand Head, known as a leader in tennis, is stepping onto the golf course with its first golf apparel collection for men and women. The line has been designed by Ka Ho Kam, creative director at Head, to meet the needs of the “modern golfer” with a fusion of style, performance and sustainability, offering various capsule...

People

Ashworth Gold Company founder returns as creative director

John Ashworth, the founder of Ashworth Golf Company, has announced his return to the golf apparel brand to assume the role of creative director. Ashworth, who founded his namesake company in 1987, ultimately stepped down from his leadership position in 1997. Since then, Ashworth Golf Company has continued to change hands. The brand was bought by...

Fashion |In Pictures

Tiger Woods’ Sun Day Red brand launches first golf shoe

Sun Day Red, the performance apparel brand from golfer Tiger Woods, has launched its first-ever high-performance golf shoe. The ‘Pioneer Cypress’ golf shoe has been designed and developed to meet Woods’ standards for fit, comfort, performance and style to make the best performance and comfort-driven golf footwear for the masses. In a statement,...

Retail

Malbon Golf opens three new stores in Chicago, Washington DC & Scottsdale

Sportswear and lifestyle brand Malbon Golf has opened three new retail locations in Chicago, Washington DC, and Scottsdale. Located at 883 W Randolph St in Chicago, Illinois, 1265 Wisconsin Avenue NW, Georgetown, Washington, DC, and 030 Greenway Pkwy, Scottsdale, Arizona, respectively, the new stores carry the LA-based brand’s complete...

BusinessMember

M.M.LaFleur partners with the 2024 Solheim Cup to further visibility among women's sports

New York City-based women's brand M.M.LaFleur has announced a new partnership with the 2024 Solheim Cup, a leading women's golf competition between Europe and the United States. Building on its partnership with the WNBA's New York Liberty, M.M.LaFleur's new partnership with the Solheim Cup further cements the brand's aim to champion female...

Fairs|Interview Featured

US-born golf brand Ashworth collaborates with Hong Kong upcomer Mountain Yam

A desire for heritage labels to lean in on the youthful creativity of emerging brands is not an entirely new concept. Such a partnership typically hopes to appeal to younger consumers that are drawn to the sometimes more forward-thinking or innovative approach of designers that can be attributed to their respective generation. It was this that...