grooming news and archive

Target doubling down on commitment to wellness

American retailer Target is kickstarting 2025 with an expansion to its wellness category, adding more than 2,000 new items, including more than 600 exclusives. In a statement, Target said the expansion across multiple categories, including beauty, hair health, wellness technology, and apparel, was part of the retailer’s strategy to take an...

Fashion |Beauty

Dove Men+Care teams up with Marshawn Lynch to tackle whole body odour

Unilever’s Dove Men+Care is partnering with former football star, actor and entrepreneur Marshawn Lynch to increase awareness of its whole-body deodorant range, which was created to tap into growing consumer demand for deodorants that go below the belt. According to Google Trends, searches for ‘whole-body deodorants’ increased sharply in 2024,...

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Business|Beauty

Jake Paul's personal care brand W secures 14 million US dollars in funding

W, the men’s personal care brand founded by content creator and boxer Jake Paul, has raised 14 million US dollars in seed and series A funding, led by Shrug Capital. The men’s vitamin-infused body care brand launched in June exclusively at Walmart and Walmart.com, to offer Gen Z men a “much-needed upgrade to their personal care routines” at an...

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Business|Beauty

Jake Paul unveils new personal care brand for men

Content creator and boxer Jake Paul has launched a new body care brand for men called W, designed to “motivate guys to go for the win”. Launching exclusively at Walmart and Walmart.com, W aims to offer Gen Z men a “much-needed upgrade to their personal care routines,” with a vitamin-infused line-up of body care products. W launches with three...

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Retail|Beauty

Ombré Men Launches at Walmart

Ombré Men, the doctor-formulated men’s plant-based personal care brand, has expanded into Walmart online and on the Walmart app. The move marks the brand’s first national retail partnership as it looks to increase its availability to consumers across the US and expand its direct-to-consumer strategy. The launch will see 16 Ombré Men products...

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Fashion |Beauty

Dwayne ‘The Rock’ Johnson launches men’s skincare brand

Actor, professional wrestler, and entrepreneur Dwayne ‘The Rock’ Johnson has launched an affordable personal care brand for men called Papatui. The skincare line aims to offer “high-quality, hardworking products that are accessibly priced,” and is currently available only in the US through its own e-commerce at papatui.com and in Target stores...

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Business|Beauty

Unilever sells grooming brand Dollar Shave Club

Consumer goods conglomerate Unilever has sold men’s grooming brand Dollar Shave Club to US-based private equity firm Nexus Capital Management LP for an undisclosed amount. Unilever, which acquired the men’s grooming brand in 2016, said in a statement that it would retain a minority shareholding of 35 percent. The American company offers a range...

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Retail|Beauty

Harrods opens new men's grooming and sunglasses destination

Harrods has unveiled a new men’s grooming, fragrance and sunglasses destination on the second floor of its Knightsbridge department store as part of its ongoing store-wide redevelopment. The new space offers a new men’s proposition, catering for the first and final steps of a daily routine, to create a one-stop-shopping experience, including the...

Retail|Beauty

Manscaped launches in Walgreen stores

California-based men’s grooming and lifestyle brand Manscaped has launched into Walgreens retail locations across the US. Manscaped core products will be available in 5,200 of the US pharmacy giant’s locations, including the brand’s ‘Lawn Mower’ electric trimmer for the groin and body and the ‘Crop Preserver,’ a dual-action anti-chafing...