Manscaped launches in Walgreen stores

California-based men’s grooming and lifestyle brand Manscaped has launched into Walgreens retail locations across the US.

Manscaped core products will be available in 5,200 of the US pharmacy giant’s locations, including the brand’s ‘Lawn Mower’ electric trimmer for the groin and body and the ‘Crop Preserver,’ a dual-action anti-chafing deodorant and moisturiser.

Other Manscaped products heading to Walgreens include the ‘Weed Whacker’ nose and ear hair trimmer and ‘Crop Reviver,’ a toner spray with aloe and witch hazel extract to keep high-friction areas cool, calm, and protected. Manscape will also be selling its all-in-one below-the-waist ‘Refined Package’.

Paul Tran, founder and chief executive of Manscaped, said in a statement: “As an omnichannel business, retail plays an integral role in the growth and expansion of our brand, and this partnership with Walgreens brings our products to a new and wide-reaching customer base.

“Walgreens showed no hesitation in supporting our mission to empower men to be their best selves and we feel the synergies between our brands will result in a successful and lasting partnership.”

Catherine Cronin, vice president of Retail at Manscaped, added: “Our steadfast goal is to meet the customer where they shop. Our partnership with Walgreens marks Manscaped’s entrance into the drugstore category which offers more accessibility and a different proposition for our consumers.

“By bringing our products to thousands of Walgreens stores, we are able to offer customers further access to our collection in stores they already love and frequent.”