Hamburg news and archive

Hatstore expands into Germany, marking first store outside Scandinavia

The Swedish headwear retailer is opening the doors to its first German store on May 2 in Hamburg's Europa Passage shopping centre, Hatstore announced on Friday. It is the first location outside Scandinavia. In the Hamburg store, the company, founded in 2012 as an online retailer, offers an assortment of baseball caps, beanies and bucket hats...

Retail

Victoria's Secret to open first German store in Hamburg

US lingerie retailer Victoria’s Secret & Co. is set to launch its German expansion in Hamburg. A store is scheduled to open in the city centre later this year. The Bischofswerda-based PTH Group, which has been secured as Victoria's Secret's franchise partner for the German market, confirmed the press reports. The US label will occupy a space of...

Featured

Fashion |Interview

Wasted Hour founder: 'Men need to learn that there's nothing shameful or wrong with borrowing from women's fashion'

First a digital magazine, then an online shop and finally a brick and mortar store: Hamburg-based concept store Wasted Hour's trajectory to date is about as multifaceted as that of its founder Martin Hufnagel. A law graduate with a penchant for fashion, culture and music, Hufnagel is a man of many talents - from founder to buyer to DJ - all...