immersive experience news and archive

Skechers launches debut Proto hologram retail experience in Los Angeles

Footwear and apparel brand Skechers has launched its debut permanent proto hologram retail experience at its Manhattan Beach store in Los Angeles. The experience sees Skechers brand ambassador Howie Mandel ‘brought to life’ via an interactive, immersive 3D hologram installation. Said to be among the first permanent proto-hologram installations...

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Retail|In Pictures

Maison de Sabré partners with Nikki Beach for debut European trunk show

Australian luxury leather goods and accessories brand Maison de Sabré has partnered with Nikki Beach Hospitality Group to host a summertime trunk show across several of the group's iconic beach clubs and resorts in Europe. The partnership represents the launch of Maison de Sabré's debut trunk show in Europe, opening under the name Sabré Solstice...

Retail

Cider to bring Polly Pocket capsule collection to life with immersive takeover in Beverly Hills

Hong Kong-based fashion brand Cider is set to bring its latest Polly Pocket capsule collection to life by hosting a three-day takeover at Cafe Alfred Coffee in Beverly Hills. Set to take place from June 20 to June 22, the immersive experience is part of Cider’s ongoing experiential retail strategy to meet its customers, Gen Z, where they are in...

Retail

Wanna introduces virtual try-on for high heels using AR

Wanna, a fashion AR & 3D virtual solutions provider that’s part of Perfect Corp., has launched its debut virtual try-on experience for high heels. The first of its kind, the experience lets online shoppers see how the high heels would look on their feet and decide on the shape, heel height, and overall style. According to UX insights from Wanna,...

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Retail

Urban Outfitters continues to elevate its retail experience for Gen Z with "UO Haul" launch

Urban Outfitters continues to invest in elevating its retail experience for Gen Z through the launch of its latest omnichannel campaign, "UO Haul." Described as a "360-degree customer experience designed to support students through one of the most defining chapters of their lives," the new campaign centers on Gen Z's currently graduating,...

Retail

Urban Outfitters debuts immersive retail experience with first partner Nike

Urban Outfitters has debuted a new, immersive retail experience to facilitate authentic connection, product discovery, and inspiration of its most appealing brands. Named 'On Rotation,' the retail experience launches today with its first partner sportswear brand, Nike, in five selected cities: New York, Washington D.C., Scottsdale, San Diego,...

Retail

Mytheresa hosts exclusive après-ski experience in Aspen with Bemelmans Bar

Munich-based luxury fashion retailer Mytheresa has partnered with Bemelmans Bar, a New York icon within The Carlyle, to host an exclusive après-ski experience in Aspen. An immersive experience, the event sees Bemelmans Bar bring its charm outside of the Upper East to host a pop-up in downtown Aspen, where guests can enjoy drinks, live...

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Retail

Walmart launches four new immersive holiday shopping experiences on Walmart Realm

Walmart has expanded its immersive online shopping platform Walmart Realm with four new experiences. Launched just in time for the holiday season, the new experiences aim to capture the spirit of the season and inspire customers looking for the perfect holiday gift. The newly launched holiday rooms, powered by the Emperia platform and produced...

Fashion

Neiman Marcus launches immersive experience 'Balmain Beach Club' in Dallas

Luxury department store group Neiman Marcus has launched an exclusive collection and immersive experience in Dallas, Texas, in partnership with Balmain. Debuting in 10 stores and online, the Balmain Beach Club features 14 pieces ranging across ready-to-wear and handbags inspired by the beautiful scenery of the French Riviera. Looking through its...