LORO PIANA news and archive

You can now trace a Loro Piana garment from fibre to factory to store

Italian luxury house Loro Piana is making its sustainability processes more transparent to customers, enabling select products to be traced from fibre to store. While the brand says it knows every pair of hands making its products from farm to final finishing, a new tech-led era of traceability and transparency means the end consumer can also...

Mar 17, 2023

Business

Loro Piana strengthens partnership with Juventus

Loro Piana has announced it will be continuing its partnership with Juventus Football Club for the upcoming 2022 to 2023 football season. The fashion house will be designing the official uniforms for the women’s team for the first time, as well as debuting formal suits for the men’s team. During the Union of European Football Associations (UEFA)...

Aug 8, 2022

Business

Loro Piana announces Knit Design Award winners

Italian fashion brand Loro Piana has named two students from the Institut Français de la Mode, Paris as winners of its Knit Design Award 2022. The international competition challenged students from six schools of fashion and design including North Carolina State University, the Institut Français de la Mode, Heriot Watt University of Edinburgh,...

Jun 22, 2022

People

Loro Piana names new CEO

Loro Piana has a new CEO at the helm. Damien Bertrand has been named the luxury brand’s new CEO, effective November 15. The news was reported by WWD. Bertrand is currently at LVMH Moët Hennessy Louis Vuitton working at Dior as managing director of Christian Dior Couture in Paris. He works with the creative and management teams for women’s, men’...

Oct 28, 2021

Fashion

Loro Piana debuts Sesia bag

Loro Piana is taking its shot at releasing an It bag. The brand, which is best known for their luxurious cashmeres, has debuted the Sesia. The bag is named after the valley that houses Loro Piana’s headquarters and the river that crosses through it. The rivers bends inspired the curved shaped of the bag. In the past, Loro Piana hadn’t placed a...

Mar 26, 2021

People

LVMH adds luxury brands Fendi and Loro Piana to Andrea Guerra’s responsibilities

French luxury group LVMH has expanded Andrea Guerra’s role: Made CEO for hospitality excellence in February of this year, which includes the Cheval Blanc and Belmont hotels, the 55-year-old will also oversee the businesses of luxury brands Fendi and Loro Piana from January 2021. While the hospitality division will remain Guerra’s focus, he is...

Dec 22, 2020

Fashion

Mr Porter taps Italian label Loro Piana for exclusive capsule collection

Menswear e-tailer Mr Porter has teamed up with Italian luxury label Loro Piana for a 10-piece capsule collection. The collection, which marks Loro Piana’s first collaboration with a retailer, is centred around the label’s unique interpretation of classic blue denim and is available exclusively on Mr Porter. The capsule comprises functional...

Nov 17, 2020