Madhappy news and archive

Madhappy opens debut flagship store in New York City

Los Angeles-based apparel brand Madhappy is set to open its debut flagship store in New York City this weekend, marking its first permanent retail location in the city. Located in the heart of Nolita, the 1,800-square-foot brick-and-mortar store is the brand’s second store to open in the United States following the opening of its first store in...

Fashion |In Pictures

Juicy Couture unveils collaboration with Madhappy

Los Angeles-based fashion and lifestyle brands Juicy Couture and Madhappy have unveiled the first looks from their upcoming collaboration. The 15-piece limited-edition apparel collection has been designed to reimagine LA style for a new generation and blends Madhappy’s optimist brand essence with Juicy Couture’s playful, nostalgic charm,...

Fashion

The relationship between fashion and mental health awareness

This month, Madhappy rolled out several initiatives for Mental Health Awareness Month, including capsule collections, along with their latest Out of Home campaign billboards in Los Angeles and New York. In late April, the company launched positive-message billboards across New York and Los Angeles with statements including “Peace of Mind”, “...

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Business

LVMH acquires stake in LA streetwear brand Madhappy

Luxury Ventures, the investment arm of LVMH, has acquired a stake in Madhappy, a Los Angeles-based streetwear label founded in 2017 by brothers Noah and Peiman Raf and partners Mason Spector and Joshua Sitt. The collection features basic items such as unisex sweats and t-shirts, designed around its philosophy of ‘local optimism,’ a platform for...