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Sara Donninelli, the Italian executive tasked with elevating Mango's brand aspiration

Spanish multinational Mango is strengthening its management team with the appointment of Sara Donninelli as its new chief brand officer and a member of the management committee. She is tasked with the challenge of consolidating the brand's identity and projecting it towards new global horizons. Donninelli succeeds Spanish executive Blanca Muñiz...

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Retail|Interview

Inside Mango's UK expansion strategy: From brick-and-mortar growth to subcategory focus

Over recent years, Spanish international fashion brand Mango has remained steadfast in its commitment to brick-and-mortar retail. While some competitors are narrowing their physical networks, Mango has instead prioritised its footprint, navigating a challenging retail environment with a revamped, Mediterranean-inspired store concept and a focus...

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