Miniso news and archive

Miniso's American Dream: A look inside the new IP collection store and US expansion strategy

Chinese lifestyle retailer Miniso is poised to take the United States by storm following the opening of its first IP collection flagship store in the iconic American Dream Mall, New Jersey, earlier this month. The new 4,000-square-foot store aims to build on the success of Minso's current retail offering in New York, including a Times Square...

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Retail

Miniso to open new flagship store in American Dream Mall, New Jersey

Miniso is set to open a new flagship store in the American Dream Mall, New Jersey, as the Chinese lifestyle retailer continues to accelerate its rapid expansion within North America. Set to open its doors this May, the new flagship store will be Miniso’s first Sanrio IP-inspired store in the nation and is co-designed by the Japanese...

Retail

Miniso opens pop-up store in Times Square, NYC as it eyes up US expansion push

Chinese lifestyle retailer Miniso has opened a new pop-up store in Times Square, New York City. Marking the retailer’s second retail location within the iconic New York shopping district, the new pop-up will be open for a year. Located at 1540 Broadway, the new store builds on the success of Miniso’s first global flagship store by Times Square,...

Retail

Miniso opens UK’s first ‘Blind Box’ store

Chinese lifestyle brand Miniso has opened its debut ‘Blind Box’ concept store in the UK, tapping into the TikTok trend, where fans unbox mystery collectable characters and toys packed in identical packages. The 430 square foot store, located on Shaftesbury Avenue in London, brings the blind box trend to life as an immersive experience and...