Miniso to open new flagship store in American Dream Mall, New Jersey

Miniso is set to open a new flagship store in the American Dream Mall, New Jersey, as the Chinese lifestyle retailer continues to accelerate its rapid expansion within North America.

Set to open its doors this May, the new flagship store will be Miniso’s first Sanrio IP-inspired store in the nation and is co-designed by the Japanese entertainment company.

Aiming to offer a “fantastical and fashionable shopping experience,” for all its clients, the opening of the American Dream Mall flagship store also underlines Miniso expansion within its intellectual property collaborations in the US market and comes on the heels of Miniso opening a dedicated IP pop-up store in Times Square, New York City.

The retail expansion push in the United States comes as Miniso posts strong growth results for its global market, in particular in North America. In December 2023, Miniso reported a total revenues of 160 million USD for its North American market, a 128 percent annual increase. With 172 stores across the region by year-end, Miniso reported a gross merchandise volume (GMV) of 178 million USD, a 120 percent increase.

Miniso’s impressive growth in North America, the highest among all regions except China, has been credited to effective IP collaborations with iconic brands like Snoopy, Barbie and Care Bears, innovative products, and strategic expansions.