Myntra news and archive

Myntra expands women-led fashion entrepreneur initiative

Myntra has launched MynShakti 2.0, the second phase of its women entrepreneur support programme aimed at scaling women-led fashion, beauty and lifestyle brands. The initiative, part of Myntra’s ShECommerce platform, aims to support 100 women-led businesses across the three categories. The first edition of the programme supported 20 women...

Retail

Desigual returns to India via Myntra partnership

Madrid – Desigual is making another attempt to penetrate the Indian market. The company, founded by Thomas Meyer, has resumed operations there through a new partnership with the Indian e-commerce platform and marketplace, Myntra. Under this agreement, the Spanish fashion multinational will once again begin selling its products in the country via...

Member

Business

Abercrombie & Fitch to Enter India

American retail group Abercrombie & Fitch is entering India through a multi-year franchise partnership with Myntra Jabong India Private, Ltd. to expand the global reach of its brands in the country. In a statement, Abercrombie & Fitch said that Myntra’s business-to-business wholesale entity, Myntra Jabong, will develop the Abercrombie & Fitch...

Member

Business

Next to open stores in India through new Myntra deal

British retail giant Next is building on its existing relationship with fashion e-commerce company Myntra as it looks to expand on its presence in India. Through the deal, Next has handed over its distribution and management rights to Myntra Jabong Pvt. Ltd., which will be responsible for distributing the retailer’s range of products while...

Member

Business

Tendam enters India through strategic partnership with e-tailer Myntra

Spanish fashion conglomerate Grupo Tendam, parent company to fashion chains and brands such as Cortefiel, Springfield and Women'secret, has announced a partnership agreement with Indian fashion e-tailer Myntra for its entry, growth and expansion in the strategic Indian market. The first steps in this direction have already been taken with the...

Member

Business

Boohoo enters Indian market through Myntra partnership

British fashion retail group Boohoo has entered the Indian market for the first time via a partnership with the region’s multi brand platform Myntra. As part of the launch, three of the group’s owned brands – Boohoo, Dorothy Perkins and Nasty Gal – are now available to shop through the site, offering over 1,500 goods across a multitude of...

Member

Retail

Mango speeds up expansion in India, opens ten new stores

Even though it has been barely two months since non-essential shops and malls opened again in India, some brands and retailers bank on the world’s fifth largest economy to boost sales. Case in point is Spanish fashion brand Mango: The brand is planning to accelerate its expansion in India with franchise partner Myntra and wants to open ten new...

Member

Business

H&M partners with Myntra to tap into India’s exploding online market

New York – H&M announced Monday it is partnering up with India’s e-commerce giant Myntra to tap into the exploding Indian online market. H&M launched its dedicated Indian e-commerce site last year which, according to Fredrik Olsson, managing director at H&M, already generates over 15 percent of its sales in the country. That’s higher than its...

Retail

Australia’s Cotton On launches online in India with online store on Myntra

New York - Australia’s largest fashion retailer, Cotton On Group, has just launched in India’s buoyant online market. Thanks to an exclusive deal with e-commerce platform Myntra, the Australian retailer –which owns eight brands covering clothing and accessories – has made available its Cotton On and Rubi labels. The rest will be available next...

Retail

Amazon, Flipkart’s private labels to face challenges with new e-com guidelines

The private label businesses of Amazon and Walmart-owned Flipkart may come under regulatory lens, following fresh guidelines issued to e-commerce companies. The government's directive prohibits entities with equity participation in e-commerce marketplaces from selling products on its platform. The norms highlight how other sellers, who aren't...

Member

Retail

Mango opens first store in India

Spanish fashion retailer Mango has opened its first bricks-and-mortar store in India with Myntra, which was announced as the brand’s strategic partner in the region for its online business earlier this year. The opening in Delhi at Select Citywalk Mall in the Saket district, is the first of 25 Mango store openings planned in India over the next...

Member

Business

Myntra wins distribution rights for Esprit in India

Myntra, India's largest platform for fashion and lifestyle, has won the master distribution and management rights for international brand Esprit to bring the retailer to India. The move means that Myntra will be responsible for Esprit’s omnichannel strategy in India, as well as on its own platforms. In addition, Myntra aims to open 15 Esprit...