Nike news and archive

Nike unveils two new women’s retail destinations in London

US sportswear brand Nike is opening two new retail destinations in London designed “to serve women” as part of its continuing strategy to invest in creating “bold and distinctive sport retail experiences” to drive future growth. The first womenswear-dedicated bricks-and-mortar shopping experience has opened within Selfridges London, where Nike...

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Fashion |Interview

Wilson Smith & Tate Kuerbis, and the rise of sneakers as cultural currency

Close your eyes and try to picture this scene. It’s 1986, at Nike head office in Washington County, Oregon and architect Wilson Smith III, who has been working with Nike as a showroom, store and corporate office designer has just been asked if he can come to the back room for a talk. “I went in expecting the worst,” he recalls to FashionUnited...

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Business

Nike raises prices across core categories as CEO Hill's turnaround plan nears one-year mark

Over the course of the last year, Nike Inc. has raised prices for all of its footwear, clothing, and equipment lines as part of CEO Elliott Hill's turnaround plan and in response to growing international tariffs on goods manufactured in Asia. Prices for footwear increased 17 percent, clothing increased 14 percent, and equipment and protection...

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Business

Nike focuses on North America, wholesale, and running amid Q1 results

Nike, Inc. has announced fiscal 2026 first-quarter revenues of 11.7 billion dollars, marking a 1 percent increase on a reported basis but a 1 percent decline on a currency-neutral basis for the quarter ended August 31, 2025. Diluted earnings per share (EPS) for the period came in at 49 cents, a 30 percent decrease year-over-year. The results...

Fashion |In Pictures

In Pictures: KNWLS unveils collaboration with Nike at MFW show

KNWLS has partnered with sportswear giant Nike for part of its spring/summer 2026 collection which was unveiled at the London brand’s debut Milan Fashion Week show yesterday, September 24. Described by KNWLS as its “most significant project to date”, the capsule collection brings together the brand’s signature traits – “self-possessed femininity...

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Fashion |In Pictures

In Pictures: NikeSkims has finally landed, championing ‘bold evolution’ in sportswear

After months of speculation and pushback from reported production delays, the joint project of Nike and Skims has finally been unveiled. Aptly dubbed ‘NikeSkims’, the new brand delivers what the duo says is a “new aesthetic and system of dress, obsessively crafted for the body”. With this, products in initial launch, made up of seven collections...

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Business

Nike to reportedly cut more jobs

Nike (NKE) is planning another round of job cuts to help the company grow again, according to CNBC. The layoffs will affect fewer than 1 percent of Nike's office staff. It's not clear how many people will lose their jobs, but the EMEA region and Converse brand won't be affected. Back in February, Nike reportedly said it would cut 2 percent of...

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Business|Marketing

Selling the vibe: Why fashion brands need more than just product

In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...

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People

Prada, Jil Sander, Jack Wolfskin… An overview of new management in the fashion industry

Even during the seemingly quiet summer period, the fashion industry continues its reshuffle. From Lancel and Nike to Geox and Marni, FashionUnited has compiled the most important personnel decisions of recent months. Jil Sander: Ubaldo Minelli appointed CEO Ubaldo Minelli, chief executive officer of the Italian fashion group OTB Group, is now...

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Business

Nike sues former collaborator Edison Chen for breach of contract

Sportswear giant Nike has taken legal action against its former collaborator Edison Chen, the founder of the brand Clot. In a lawsuit, filed Monday in Los Angeles’ federal district court, Nike requested to collect 126,615 dollars allegedly owed by Chen’s other company Juice for products it is said to have provided. Little is currently known...

Fashion

Nike and Lego partner on basketball-themed playsets and apparel

The Lego Group and the US sportswear company Nike are taking the next step in their long-standing partnership with playsets, apparel and footwear for children. The Danish toy manufacturer and Nike are launching two Lego sets. This was announced by the cooperation partners on Monday. Each set allows you to build a basketball player figure with...

Retail

Nordstrom NYC opens Nike Running pop-up store

Department store chain Nordstrom has partnered with Nike to host a limited pop-up shop in New York City that showcases the sportswear brand’s latest running products while uniting the local community. Located at the corner of 57th and Broadway, the pop-up Nike Running @ The Corner features the brand’s performance running footwear and apparel,...