Nike news and archive

Lululemon faces California lawsuit over alleged 'phantom discount' pricing

Canadian athleisurewear giant Lululemon has been sued in California over allegations it used misleading reference pricing on products sold through its website. According to Modern Retail, the lawsuit, filed in Los Angeles Superior Court by consumer Annette Cody, claims the activewear retailer displayed "fictitious regular prices" alongside...

FashionPress Release

Nike launches 'Studio Fleece': the ultimate uniform for the everyday athlete

US sportswear brand Nike has introduced Studio Fleece, a new collection of everyday sportswear for women built around refined proportions, high quality finishes and versatile styling. The range includes crew neck sweatshirts, quarter-zip sweatshirts, full-zip and pullover hoodies, shorts and sweatpants. The collection draws on feedback from more...

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Who is Heidi O'Neill? Inside the career behind Lululemon's big bet

Heidi O'Neill spent nearly three decades at Nike, helped grow its women’s business into a multibillion-dollar engine, and was pushed out when new CEO Elliott Hill reorganized the leadership team. She will become Lululemon’s CEO on September 8, inheriting weak North American sales and a founder, Chip Wilson, who has publicly said she is not the...

FashionPress Release

Nike and FC Barcelona present second Kobe collection

US brand Nike has unveiled the second kit and the Kobe x FC Barcelona collection for the 2026-27 season, according to a press release. The collection unites the Kobe Sheath logo and the club's crest for the second consecutive season. According to Nike, the kit is inspired by the basketball player Kobe Bryant. Details include a texture inspired...

Fashion |In Pictures

Nike launches running collection with Keely Hodgkinson

Keely Hodgkinson, one of the stars of Team GB’s athletics squad, has collaborated with sportswear giant Nike on her first signature athlete pack. The middle-distance champion, who won the 800-metre gold medal at the 2024 Paris Olympics, has designed a collection of apparel and footwear that reflects her “elegant style” and offers elevated...

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How Messi carried Adidas ahead of Nike in sportswear's media race

Adidas closed the first half of 2026 as the sportswear industry's most visible brand, generating 1.9 billion dollars in Media Impact Value (MIV) between January 1 and June 30, according to data from Launchmetrics. The figure represents a 12 percent increase over the second half of 2025 and places the German brand ahead of Nike, which recorded...

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7-Eleven sues Nike over allegations of brand identity imitation

Convenience store giant 7-Eleven has sued Nike over claims that the sportswear giant copied its signature tri-colour stripe branding for a new sneaker design. The filing specifically pertains to Nike’s use of an orange, green and red stripe feature seen on its incoming Air Max 95 sneaker, scheduled to release on July 11, typically referred to as...

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Nike sees consumers under pressure worldwide

US sportswear group Nike Inc. sees a gloomy mood in the sportswear market overall, despite a business boost from the World Cup. “Our customers are under pressure around the world, and that is being felt in the sportswear business,” said chief financial officer Matthew Friend during a conference call with analysts. Three months ago, Nike had...

Fashion

Adidas versus Nike: Guerilla marketing ahead of DFB switch

Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...

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Nike names new chief financial officer

Nike has appointed David M. Denton as executive vice president and chief financial officer, as the sportswear giant continues to drive forward with its ‘Win Now’ turnaround strategy. Denton will join Nike on August 17, replacing the American sportswear brand’s current CFO Matthew Friend, who will step down from his role and remain with the...

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Nike: John Rogers, Jr. to transition from board member to strategic advisor

John Rogers, Jr., the founder of Ariel Investments, is due to transition from his long-time role as a board member at Nike to that of a strategic advisor for the US sportswear giant. Nike announced that Rogers, who has served on the board since 2018, would not stand for re-election to its board of directors at the upcoming annual shareholders...

Fashion |In Pictures

NFL launches limited-edition jerseys ahead of FIFA World Cup

The National Football League (NFL) and Fanatics, the licensed sports merchandise platform, have reimagined the classic NFL Nike jersey in the colours of England, France and Australia to celebrate the FIFA World Cup. Inspired by the fusion of American sport and global football coming to North America, the three jerseys blend the colours, crests...