Westfield London has welcomed back a variety of global brands for the festive shopping period. Coming to Westfield London and Westfield Stratford City, the brands look to engage with visitors with pop-ups and in centre activations. Both London centres have seen around 40 million visitors since they reopened in spring. In Westfield London, Nike...
Dec. 3, 2021
Following the sad and unexpected news that Virgil Abloh has passed away on November 28, FashionUnited takes a look at the designer’s historic and celebrated career. Abloh’s work has ranged from music to art to fashion, with the designer making his mark in whatever creative form he was working in. From an architectural student in Illinois to the...
Nov. 29, 2021
In this video, Nike has presented Nikeland virtual experience on Roblox. Watch the video below. Click here to read more about the experience. Video: Nike via YouTube Photo credit: Image: Nike x Roblox
Nov. 19, 2021
Sportswear giant Nike has revealed a new virtual world through the online digital platform, Roblox, entitled ‘Nikeland’. The bespoke environment, created by Nike, turns the brand into an immersive 3D space with a backdrop featuring Nike’s world headquarters. Buildings and fields within the virtual world draw direct inspiration from the real-life...
Nike and Hibbett have awarded 10,000 each to ten high school girl’s basketball programs through their Support Her Sole campaign. The schools, which were selected from the states of Alabama, Georgia, Kentucky, North Carolina and Oklahoma, will support their women’s basketball programs through the grant with shoes, equipment, travel and more....
Nov. 17, 2021
Nike Inc. is delaying the Travis Scott collaboration sneaker after the controversy surrounding the musician’s Astroworld Festival which left 10 people dead. The news was reported by Bloomberg. The collaboration was between Nike and Scott’s label Cactus Jack. “Out of respect for everyone impacted by the tragic events at the Astroworld Festival,...
Nov. 16, 2021
Louis Vuitton has ranked as the most valuable luxury company in Interbrand’s 2021 Top Global Brands report. The French luxury maison ranks at number 13 and is the only fashion company featured in the top 20. Chanel and Hermès rank as numbers 22 and 23 respectively. The top three spots are taken by tech giants Apple, Amazon and Microsoft. H&M and...
Nov. 2, 2021
Nike has filed an application to trademark its digital products, including virtual sneakers and clothing. The US sportswear giant filed four requests with the U.S. Patent and Trademark Office on October 27 according to Bloomberg, to protect its marks in categories including “downloadable virtual goods” and related services for retail stores and...
Sneakers dominate the resale market, that much we know, but which styles and brands are the stars, yielding the biggest return on the original investment? A new study by Money.co.uk, a London-based price comparison site, which collected data from the Stock X website and used the average change in price premium to determine how certain products...
Oct. 31, 2021
Japanese label Comme des Garçons has revealed its latest collaboration with sportswear giant Nike, in the form of the Air Foamposite One. The shoe initially debuted in Tokyo on the Comme des Garçons runway, for its AW21 line entitled ‘Darkroom’. The name hints at the method designer Rei Kawakubo adopted in the process of designing the shoe,...
Oct. 28, 2021
Nike is collaborating with Uno on a product line developed alongside NBA player Giannis Antetokounmpo. Featuring footwear, apparel and a specially branded Uno deck, the products invoke the classical imagery of Uno, incorporating its colour scheme and design elements. “I want every product to be genuine and authentic,” said Antetokounmpo. “The...
Multibrand retailer Nordstrom has launched a partnership with marketplace Black Owned Everything, a platform promoting Black-owned businesses, and its founder Zerina Akers. The collaboration sees Akers and Nordstrom come together on a curated selection featuring four Black-owned brands, displayed alongside new Nike and Jordan collections in the...
Oct. 22, 2021
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