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Nike and Tiffany paring not so legendary, as collab faces backlash

Tiffany and Nike have launched a new collaboration. Not everyone is enthralled. LVMH has invested heavily in the marketing activations of Tiffany, the American jewellery business it acquired in 2021, in order to give it a modern and international allure. Tiffany’s Executive Vice President of Products and Communication, Alexandre Arnault, son of...

Feb 3, 2023

Business

Nike sues Lululemon over alleged patent infringements

Nike is claiming Canadian athleisure giant Lululemon is infringing patents related to the use of textile and other structural designs of its footwear. Nike alleges Lululemon’s Blissfeel, Chargfeel and Strongfeel sneakers are violating copyright and infringing its patents of its Flyknit technology. Nike, which is seeking an undisclosed sum in...

Feb 1, 2023

Fashion

Tiffany & Co. unveils sneaker collaboration with Nike

Jewellery specialist Tiffany & Co. has entered into a new domain as seen in the unveiling of a sneaker collaboration with sportswear giant Nike. Entitled the ‘Legendary Pair’, the shoes are a reimagined take on Nike’s Air Force 1 1837, and come accompanied with a limited-edition sterling silver accessories collection. The sneaker design itself...

Jan 31, 2023

BusinessFeatured

Nike sues Bape for trademark infringement of multiple sneaker styles

Sportswear giant Nike has moved to sue its competitor Bape alleging that the Japanese brand’s footwear business “revolves around copying” its designs. In a court filing, Nike outlined the shoes in question, including its two styles of its Air Force 1, the Dunk and two Air Jordan 1 silhouettes. Imagery presented as part of the filing attempted to...

Jan 27, 2023

BusinessFeatured

McKinsey sporting goods report 2023: 'Preserve demand and build resilience'

The World Federation of Sporting Goods Industry (WFSGI) and McKinsey & Company have teamed up once again to present their annual sporting goods industry report. Its title highlights the need of the hour - “Sporting Goods 2023 – The need for resilience in a world in disarray”. The third edition of the report looks at the dynamics driving...

Jan 23, 2023

Culture |In Pictures

Nike to release a book to inspire better design

Sportswear giant Nike is releasing a new book to inspire the next generation of athletes to imagine “the infinite possibilities of design and sport”. ‘No Finish Line,’ released on February 14 in Europe, the US and Asia, aims to celebrate Nike’s 50 years of design and innovation, as well as being a “design vision for the next 50 years”. The book...

Jan 17, 2023

Retail

Discounting continues post holiday for inventory-heavy brands

What do Nike, Nordstrom, Amazon, Target and Levi Strauss have in common? Large inventories that continue to be discounted after Christmas in order to lower the stock glut. Target is a prime example with its latest bold promotional event, aptly called the “Target Clearance Run”, offering up to 50 percent of on certain categories. Substantial...

Dec 29, 2022

BusinessFeatured

Could Nike's sales be a barometer to the industry?

It was all doom and gloom in September, when Nike reported a dip in sales, caused by hampered growth in China, where pandemic restrictions still reigned, and high inventory volumes that weren’t shifting. Whispers of merchandise being off-trend, meant the only way to shift stock was discounting. At the time of the announcement, Nike’s shares...

Dec 26, 2022

Business

Nike to launch workout content on streaming service Netflix

Sportswear giant Nike is set to launch an initiative with Netflix, which will see it offer Nike Training Club (NTC) workout content through the streaming platform. From December 30, 2022, Netflix members will be able to access over 90 NTC workouts and trainings that aim to cater to all fitness levels as part of Nike’s bid to expand access to...

Dec 22, 2022

BusinessFeatured

Nike Q2 revenues increase by 17 percent

US sportswear giant Nike has reported revenue of 13.3 billion dollars in the second quarter of the year, up 17 percent from a year earlier, or up 27 percent on a currency-neutral basis. Revenue at the Nike brand came in at 12.7 billion dollars, up 18 percent on a reported basis and up 28 percent on a currency-neutral basis, with strong growth...

Dec 21, 2022

Fashion |In Pictures

Ebay and Nike reissue the iconic ‘eBay Dunk’

Online marketplace Ebay and sports giant Nike are reissuing the ‘Nike SB eBay Dunk’ to commemorate the 20th anniversary of the Nike Dunk sneaker. Ebay is auctioning 10 limited-edition pairs of the new ‘Nike SB eBay Dunk,’ featuring two versions of the original sneakers, which have been coloured to resemble the marketplace’s signature logo, to...

Dec 8, 2022

Business

Nike and Fanatics strike partnership with Japan’s Yomiuri Giants

Sportswear giant Nike and merchandising company Fanatics have announced a new long-term global partnership with Japanese baseball team, the Yomiuri Giants. The trio have struck up an agreement surrounding a licensed sports merchandise model, seeing Nike become the team’s official uniform supplier, while Fanatics will manufacture and distribute...

Nov 28, 2022