On Running news and archive

On announces leadership restructure following record 2025 sales

Swiss sportswear brand On has unveiled an updated organizational structure as it prepares for a new phase of global expansion. The changes, effective May 1, 2026, are designed to align founder-led strategy more closely with operational execution following a fiscal year where annual net sales exceeded 3 billion Swiss francs (3.80 billion...

Fashion |In Pictures

Kith and On sign multi-year deal rooted in running

Premium Swiss performance sportswear brand On has announced a multi-year partnership with American fashion and lifestyle brand Kith, centred around running, designed to bring together On’s performance innovation with Kith’s New York heritage. Launching for spring 2026, the Kith for On collection includes two new and completely original footwear...

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On's LightSpray technology scales globally with new South Korean facility

Swiss sportswear provider On Holdings commissioned another production facility on Wednesday. The facility uses its proprietary “LightSpray” process. This enables the rapid and environmentally friendly production of shoe uppers using fully automated robotic technology. On opened the first “LightSpray” factory in Zurich last summer. The second...

Retail

On appoints Frank Sluis as new chief financial officer

Swiss sports brand On has appointed Frank Sluis as its new chief financial officer, according to a statement released by the company. Sluis, who is Dutch-born, succeeds Martin Hoffmann. Hoffmann has handled financial duties until now, in addition to his role as chief executive officer (CEO). Sluis will take up the position on May 1, 2026. Global...

Retail

On Running makes retail debut in South Korea with two stores

On has announced the opening of its first retail stores in South Korea. The Swiss sportswear giant has launched in the region with two locations in the capital, Seoul. According to the company, the decision to enter South Korea’s retail market comes on the back of “sustained momentum in the APAC region”, and thus mark the brand’s next phase of...

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On CIO Scott Maguire to assume COO duties

Scott Maguire is taking on an additional role at the Swiss sports company On. The chief innovation officer (CIO) will assume the duties of chief operating officer (COO) from January 2026, in addition to his current role, according to Bloomberg. Maguire is a recent addition to On, having joined the Swiss company in April. He will fill the...

Fashion

On targeting sports culture with Burna Boy partnership

Swiss performance sportswear brand On has announced a multi-year collaboration with music superstar and Afrobeats pioneer Burna Boy, which will fuse sport, culture, and creativity. In a statement, On, which also has a brand partnership with actress Zendaya, said the move advances its vision “to redefine the intersection of performance and...

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Business

On slips into the red in second quarter despite sales increase

Swiss sportswear supplier On Holding AG set another sales record in the second quarter of the 2025 financial year. Negative currency effects resulted in a substantial loss. Despite this, the trainer specialist raised its annual forecasts on Tuesday due to the unexpectedly strong growth in its operating business. Asiapacific sales more than...

Fashion |In Pictures

Zendaya unveils first co-created footwear with On

Actress Zendaya has debuted her first-ever co-designed shoe with Swiss premium sportswear brand On, with which she has been a brand partner since June 2024. Zendaya enlisted her longtime stylist, Law Roach, in the design project with On to reimagine the running brand’s Cloudzone silhouette with a “bold update”. Her sneaker, named the ‘Cloudzone...

People

Former H&M CEO joins On board of directors

Helen Helmersson, the former chief executive officer for H&M, has joined the board of directors of Swiss sportswear brand On. She has also taken a spot on the Nomination and Compensation Committee, a press release has revealed. Up until 2024, Helmersson had been with H&M since the beginning of her career in 1997, holding a variety of...

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Business

On’s Cco on journey from underdog to global player

Swiss sportswear brand On has not been an underdog for some time. The brand has recorded significant growth for years and is now ranked among sports brands such as Nike, Adidas and Puma. It also means that On has made the journey from start-up to scale-up to global company. That is why the company is now re-evaluating what it needs, commercial...

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On boosts sales by 43 percent, while net profit suffers

Swiss sportswear and footwear brand On had a strong start to 2025. Revenue continued to rise during the first quarter of 2025, driven by the strength of its direct-to-consumer channel and the positive reception of its latest collections. However, its net profitability was affected by various external financial factors, which moderated the final...